Nathan Silver, Ph.D.
Nathan Silver is a postdoctoral fellow with the Tobacco Center of Regulatory Science at the Annenberg School for Communication at the University of Pennsylvania. His research has focused on the role of life stressors such as attachment insecurity, anxiety, and identity-threat on processing and engagement with mediated messages. Silver's work employs quantitative methods including surveys, experiments, and content analysis in an effort to inform tailoring and targeting of campaign messages among high-risk populations with a particular interest in the efficacy of emotionally evocative messaging strategies to reduce resistance to persuasion. He holds a Ph.D. and M.A. in communication from The Ohio State University School of Communication and a B.S. in Political Science from East Tennessee State University.
Nathan’s research examines how emotionally evocative message features influence cognitive and affective responses to health messages. He is also interested in how narrative engagement processes can be leveraged to overcome resistance to health information.