- Doctoral Candidate
Emma Jesch studies health communication — ranging from mass media campaigns, media exposure, message effects, and persuasion — and explores how routine media coverage and targeted interventions impact health beliefs and behaviors.
Emma Jesch is a doctoral candidate at the Annenberg School for Communication. At Annenberg, she works with the Penn Tobacco Center of Regulatory Science (TCORS), focusing on tobacco and e-cigarette-related media coverage and beliefs and behavior among young adults. Her research interests primarily center on affective reactions to health interventions and (mis)information and effects of exposure to contradictory health information.
Prior to joining Annenberg, Jesch was a research associate at the health communication lab at Cornell University, where she studied health issues portrayed in political advertising and the effects of graphic warning labels on cigarette packaging. She also received her B.S. in communication from Cornell in 2016.
- B.S., Cornell University, 2016
- M.A., University of Pennsylvania, 2020
“Strengthened Belief in Vaccine Effectiveness Predicted Increased COVID-19 Vaccination Intention and Behaviour: Results From a Nationally Representative Longitudinal Survey of U.S. Adults From July 2020 to April/May 2021.” Vaccine, 2022.
"Comparing belief in short-term versus long-term consequences of smoking and vaping as predictors of non-use in a 3-year nationally representative survey study of US youth." Tobacco Control, 2021.
“‘I Quit’: Testing the Added Value and Sequencing Effects of an Efficacy-focused Message among Cigarette Warning Labels.” Journal of Health Communication, 2020.
Annenberg Presentations and Events at ICA 2023
The International Communication Association will hold its 73rd annual conference in Toronto, Ontario, Canada.