Rui Pei

Doctoral Candidate

Rui Pei is interested in communication strategies that alter health-related attitudes, opinions, and behaviors, especially areas such as adolescent decision-making, technology-based communications, social media and well-being. Her research integrates neuroscience and psychology methodologies and examines how social factors influence adolescents' health-related cognitions and behaviors.

Selected Publications

"Neural Processes during Adolescent Risky Decision Making Are Associated with Conformity to Peer Influence." Developmental Cognitive Neuroscience, 2020.

"Adolescents’ Neural Response to Tobacco Prevention Messages and Sharing Engagement." American Journal of Preventive Medicine, 2019.

"Promoting Adolescent Health: Insights from Developmental and Communication Neuroscience." Behavioural Public Policy, 2019.

"Message-Elicited Brain Response Moderates the Relationship Between Opportunities for Exposure to Anti-Smoking Messages and Message Recall." Journal of Communication, 2019.

"Adolescent Neural Responses to Anti-Smoking Messages, Perceived Effectiveness, and Sharing Intention." Media Psychology, 2018.

Related News

04 May 2020 Annenberg Presentations at ICA 2020

27 Apr 2020 Annenberg Researchers Shift Focus to Coronavirus

30 May 2019 Awards and Honors from ICA’s 2019 Annual Conference in Washington, D.C.

29 Apr 2019 Annenberg Hosts 7th Annual Graduate Student Symposium

29 Apr 2019 Annenberg Graduate Students Win 2019 Ackoff Fellowships

07 Mar 2019 Annenberg Presentations at ICA 2019

30 May 2018 Awards and Honors from ICA’s 2018 Annual Conference in Prague

10 Apr 2018 Annenberg Presentations at ICA 2018

18 Dec 2017 Communication Majors Get Hands-On, Quantitative Research Experience in New Course

31 May 2017 Annenberg Faculty, Students, and Alumni Win Divisional Awards at ICA

16 May 2017 Congratulations to Annenberg’s 2017 Graduates

10 Mar 2017 Annenberg Presentations at ICA 2017

16 Sep 2015 Annenberg Welcomes New Doctoral Students

Rui Pei’s research integrates theories and methodologies from health communication, computational social science, and developmental neuroscience to investigate social influence in adolescents and its role in health promotion.

Email:

rui.pei@asc.upenn.edu

Website:

https://ruipei1.github.io/website/