Ava Kikut

Portrait of Ava Kikut
Doctoral Student

Ava Kikut is a doctoral student at the Annenberg School for Communication at the University of Pennsylvania researching the effects of media messages on health behaviors and the role of community-based interventions in improving health disparities. Kikut's most recent work investigates the relationship of e-cigarette-focused media content and survey-measured beliefs about e-cigarette use among youth and young adults. In 2018, Kikut implemented a multimedia campaign in partnership with WURD Radio, churches, and senior centers in the African American community in Philadelphia to raise awareness about glaucoma, increase access to glaucoma screenings and care, and recruit participants for an NIH-funded investigation of the genetics of glaucoma in African Americans (the Primary Open-Angle African American Glaucoma Genetics Study). Her research continues to integrate the study of health media effects, campaign design and evaluation, and health disparities.

Ava Kikut is a doctoral student at the Annenberg School for Communication.

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Kikut's Network

  • Health Communication
  • Media and Communication Effects
  • Penn Tobacco Center of Regulatory Science