Ava Kikut is a Ph.D. student at the Annenberg School for Communication at the University of Pennsylvania researching health communication. Kikut investigated the relationship between literature and mental health while earning her B.A. in English from the University of Pennsylvania. She is interested in the effects of media and literature on cognition and behavior, and particularly how message framing influences perceptions of science and health research.
Kikut’s most recent work focuses on developing community-based models to increase the inclusion of ethnic and racial minorities in health research. As a medical writer and marketing specialist in the University of Pennsylvania Department Of Ophthalmology, Kikut implemented a multimedia campaign in partnership with WURD Radio, churches, and senior centers in the African American community in Philadelphia to raise awareness about glaucoma, increase access to glaucoma screenings and care, and recruit participants for an NIH-funded investigation of the genetics of glaucoma in African Americans (the Primary Open-Angle African American Glaucoma Genetics Study). Her research continues to integrate the study of health campaign design, media effects, and health disparities.
Ava Kikut is a doctoral student at the Annenberg School for Communication.