Elisa Baek is broadly interested in communication neuroscience and seeks to combine neurocognitive methods with experimental designs. She is particularly interested in investigating the neurocognitive, behavioral, and linguistic mechanisms that distinguish successful influencers/persuaders (i.e., "idea salespeople") from those who are less successful. She is also interested in the underlying cognitive mechanisms involved in message propagation and social influence.
Baek seeks to answer questions such as: what are the neural antecedents of successful communication, influence, and persuasion? How do people who are good at influencing other people use their brains differently? What are the neurocognitive mechanisms that influence an individual's propensity to spread an idea?
Baek received her B.A. in Communication and Cognitive Neuroscience at the University of Pennsylvania. Prior to coming to Annenberg, she worked as a market research analyst at The Nielsen Company and as a social influencer manager at a start-up.