Jacob (Jake) Parelman is interested in combining methods from neuroscience, network science and communications to understand how people engage with information in the new media landscape. He is particularly interested in understanding how and why individuals and groups of people chose what information to believe, share, and base actions on. He is also very interested in humor -- its neural correlate, how it influences the way messages or ideas are received, how it is used to divide people, and how it could be used to bring them together. He believes that such research is readily applicable to the current political and media climate of the United States.
Prior to attending the Annenberg School, Parelman worked as a lab manager and research assistant at the Institute of Cognitive Science at the University of Colorado Boulder, where he also received his B.A. cum laude in psychology and a certificate in cognitive science.
Jacob Parelman is a doctoral student at the Annenberg School for Communication.