Katerina Girginova, Ph.D.

Portrait of Katerina Girginova
Doctoral Affiliate, Center for Advanced Research in Global Communication

Katerina Girginova studies global media events and audiences. For her dissertation, she explores how different audiences engage with the Olympic Games, the world's biggest media event, via social and digital media. Her research applies mixed methods approaches to analyze various organizational and policy strategies toward Olympic media audiences, as well as to study cross-cultural audience groups, themselves. Girginova received her Bachelor of Arts in Communication studies and Jazz music from The George Washington University and, being consistent with the name 'George,' obtained a Master of Arts in Communication, Culture and Technology from Georgetown University.


Uploaded on Friday, May 13, 2016 - 12:00pm
Annenberg School for Communication Graduate Student Katerina Girginova presents her research on the #NBCFail hashtag during the 2014 Winter Olympics...
Uploaded on Friday, January 30, 2015 - 4:07pm
December 11, 2014: Annenberg's Project for Advanced Research in Global Communication presented an Annenberg doctoral student panel featuring...

Katerina Girginova is a doctoral affiliate with the Center for Advanced Research in Global Communication at the Annenberg School for Communication. 

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Girginova's Network

  • Culture and Communication
  • Digital Media and Social Networks
  • Global and Comparative Communication
  • Media Institutions and Systems
  • Center for Advanced Research in Global Communication
  • Visual Communication