Katerina Girginova, Ph.D.
Katerina Girginova studies global media events and audiences. For her dissertation, she explores how different audiences engage with the Olympic Games, the world's biggest media event, via social and digital media. Her research applies mixed methods approaches to analyze various organizational and policy strategies toward Olympic media audiences, as well as to study cross-cultural audience groups, themselves. Girginova received her Bachelor of Arts in Communication studies and Jazz music from The George Washington University and, being consistent with the name 'George,' obtained a Master of Arts in Communication, Culture and Technology from Georgetown University.