Lee McGuigan studies the business and cultural histories of television and advertising, the sociology of markets and consumption, and the political economy of technology. He holds a Master’s degree from the Faculty of Information and Media Studies at the University of Western Ontario. He is co-editor (with Vincent Manzerolle) of the book The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Peter Lang, 2014). His work has been published or is forthcoming in New Media & Society, the Journal of Consumer Culture, Media, Culture & Society, Television & New Media, the Journal of Communication Inquiry, the Canadian Journal of Communication, and the European Journal of Cultural Studies. McGuigan comes from a fruit and vegetable farm in Cedar Springs, Ontario.