Lee McGuigan, Ph.D.
Lee McGuigan is a Lecturer at the Annenberg School for Communication. He studies the business and cultural histories of television and advertising, the sociology of markets and consumption, and the political economy of technology. He holds a Master’s degree from the Faculty of Information and Media Studies at the University of Western Ontario. He is co-editor (with Vincent Manzerolle) of the book The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media (Peter Lang, 2014). His work has been published or is forthcoming in New Media & Society, the Journal of Consumer Culture, Media, Culture & Society, Television & New Media, the Journal of Communication Inquiry, the Canadian Journal of Communication, and the European Journal of Cultural Studies. McGuigan comes from a fruit and vegetable farm in Cedar Springs, Ontario.