Mia Jovanova is a doctoral student in the Communication Neuroscience Lab. She studies what happens in the human brain when we encounter information about our health and how it translates into real world health decision making and behavior change over time.
Jovanova’s work bridges social neuroscience with health communication. She uses functional Magnetic Resonance Imaging (fMRI), experimental laboratory paradigms, intensive-longitudinal data sampling (EMA), survey methods, and network analysis techniques.
Some of her current projects look at how functional brain connectivity during exposure to health promoting messages and unhealthy cues, as well as social network characteristics, predict later alcohol use and physical activity over a month. She hopes to apply her research to help design more effective health interventions. Previously, Jovanova conducted research at the health communication lab at Cornell University, where she received her undergraduate degree in 2017.
Prior to her scientific pursuits, Mia played competitive tennis, representing North Macedonia, and competed in more than 32 countries around the world.
Mia Jovanova researches health information processing and health decision making in the brain. She studies what the brain can tell us about when and why are some individuals more likely to change their health behaviors than others.