Rosie Eungyuhl Bae, Ph.D.
Rosie Bae is a doctoral candidate at the Annenberg School for Communication and a research fellow for the Penn Tobacco Center of Regulatory Science (TCORS). Her broad research interests include health communication, social influence, message effects, selective exposure in the new media environment, and health behavior change/persuasion.
During her time at Annenberg, Bae has worked on the following research projects: (1) leading an online study that examines whether individuals are more likely to select and/or retransmit NYT health news stories that are more persuasive; (2) designing an online experiment to see whether individuals are more likely to select and view more persuasive anti-smoking PSAs; (3) conducting a meta-analysis that explores the effect of campaign-generated interpersonal communication on campaign-targeted health outcomes; and (4) testing mediators of narrative effects.
She is currently working on her dissertation that focuses on pro-smoking videos on YouTube. In her dissertation, she attempts to understand selective exposure to misinformation in the new media environment by at-risk adolescents/young adults.