Tobacco Center of Regulatory Science (TCORS)
Researching how advertising, marketing, and packaging can shape the way people understand the health risks of tobacco use
Photo Credit (top image): iStock / johnnyscriv
About TCORS at Annenberg
Led by Joseph N. Cappella, Ph.D. as part of the UPenn/Rutgers TCORS grant, TCORS 2.0 at Annenberg is studying the effects of advertising and anti-smoking campaigns to reduce the harm caused by tobacco products.
Featured Publications
Perceived Effectiveness of objective features of pictorial warning messages
Tobacco Control, 2019
Pictorial warning messages on cigarette packaging have been shown to increase quit attempts and smoking-related knowledge. In this study, we consider which features make them most effective.
Influence of Natural American Spirit advertising on current and former smokers’ perceptions and intentions
Tobacco Control, 2018
Our research found that advertising for Natural American Spirit cigarettes can be misleading to consumers who equate "natural" with "healthy."
Impact of Graphic Warning Messages on Intentions to Use Alternate Tobacco Products
Journal of Health Communication, 2020
This study found that viewing campaigns with higher campaign-level perceived effectiveness increased smokers' intentions to quit, which in turn increased their intentions to try alternate tobacco products.
Annenberg Welcomes 21 New Research Staff, Visiting Scholars, and Postdoctoral Fellows
This accomplished group specializes in studying topics that include persuasive health messaging, Black feminism, media policy, and much more.
