Using Eye Tracking to Understand and Improve Graphic Warning Label Effectiveness

Grant Number: 
National Institute of Health - Andrew Strasser, PI
Date Range: 
05 Sep 2013 to 31 Aug 2017
Principal Investigators: 
Research Area: 

This application is designed to provide empirical science to inform FDA on the effect graphic warning labels will have on smoking behaviors, risk beliefs, attitudes, and intentions to quit smoking, by utilizing eye tracking to elucidate what specific features improve the effectiveness of graphic warning labels.

Cappella’s role is co-investigator.