TCORS Tobacco FactCheck Core

Grant Number: 
Date Range: 
18 Sep 2013 to 31 Aug 2018
Principal Investigators: 
Research Area: 

Working with the MDACA Core to ‘scrape’ the public communication environment for tobacco-related content, the Tobacco FactCheck Core will code that content for claims about products, utilizing careful archival research to examine the truth value or deceptive aspects of the claims. In addition to serving the TCORS projects, this core will develop procedures for disseminating the results of this process that anti-tobacco agencies can apply to enhance public understanding about the veracity of claims made regarding tobacco products under the Federal Drug Administration’s regulatory authority. These include public education about the processes of deception and manipulation used by the tobacco industry to convey explicit and implicit misinformation about tobacco product safety.