Using Neural Activity to Predict Political Behavior in Response to Persuasive Messages

Grant Number: 
SMA-1360732
Funder: 
National Science Foundation
Date Range: 
01 Nov 2013 to 31 Jul 2015
Principal Investigators: 
Research Area: 

This project will use functional Magnetic Resonance Imaging (fMRI) to determine the extent to which brain activity can predict real-world political behavior in response to persuasive messages, and to study the underlying mechanisms that lead to effective persuasion. This research was conducted with former Communication Neuroscience Lab Post-Doc Dr. Jason Coronel.