This project will use functional Magnetic Resonance Imaging (fMRI) to determine the extent to which brain activity can predict real-world political behavior in response to persuasive messages, and to study the underlying mechanisms that lead to effective persuasion. This research was conducted with former Communication Neuroscience Lab Post-Doc Dr. Jason Coronel.
Using Neural Activity to Predict Political Behavior in Response to Persuasive Messages
National Science Foundation
01 Nov 2013 to 31 Jul 2015