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Spiral of Cynicism: The Press and the Public Good. Oxford University Press, 1997.
Packaging the Presidency: A History of Criticism of Presidential Campaign Advertising. Third Edition. Oxford University Press, 1996.
Beyond the Double Bind: Women and Leadership. Oxford University Press, 1995.
Design: A Discourse on Meaning. University of the Arts, 1994.
Dirty Politics: Deception, Distraction, and Democracy. Oxford University Press, 1993.
Covering the Body: The Kennedy Assassination, the Media, and the Shaping of Collective Memory. University of Chicago Press, 1992.
Presidential Debates: The Challenge of Creating an Informed Electorate. Oxford University Press, 1990.
Eloquence in an Electronic Age: The Transformation of Political Speechmaking. Oxford University Press, 1990.
A Dictionary of Cybernetics. American Society for Cybernetics, 1986.
Information Theory: Structural Models for Qualitative Data. Sage, 1986.