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Everything You Think You Know About Politics... and Why You're Wrong. Basic Books, 2000.
"Predicting Persuasion-Induced Behavior Change from the Brain." Journal of Neuroscience, 2010.
Design in the Age of Information: A Report to the National Science Foundation. North Carolina State University, 1997.
What Americans Know about Politics and Why It Matters. Yale University Press, 1997.
Breaking Up America: Advertisers and the New Media World. University of Chicago Press, 1997.
Spiral of Cynicism: The Press and the Public Good. Oxford University Press, 1997.
Packaging the Presidency: A History of Criticism of Presidential Campaign Advertising. Third Edition. Oxford University Press, 1996.
Beyond the Double Bind: Women and Leadership. Oxford University Press, 1995.
Design: A Discourse on Meaning. University of the Arts, 1994.
Dirty Politics: Deception, Distraction, and Democracy. Oxford University Press, 1993.