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COMM 6372

Public Health Communication Research and Evaluation in the Digital Age

  • Spring 2023

This research seminar focuses on formative and evaluation research methods used to design and examine the effectiveness of public health communication interventions in the digital age. Students will learn about behavioral change theories and program planning frameworks used to inform communication intervention design; mechanisms of how communication interventions influence health behaviors; formative research used in determining targeted beliefs, message themes, and message effectiveness; research designs to measure campaign exposure and effects. The course will emphasize unique affordances, ethical considerations, and limitations of communication interventions using digital technologies. We will explore these research topics across different settings, health issues, and populations including public health communication to promote vaccinations, tobacco cessation, mental health care utilization, cancer screening, healthy nutrition and physical activity among others.