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Exploring a Fast-Changing Media Landscape
Shaping the Future of Communication
The Annenberg School for Communication is a vibrant, cross-disciplinary, and close-knit community of scholars at the forefront of engaging today's media landscape and its impact on the major issues of our world.
Announcing Annenberg’s Strategic Vision: Connected Futures
The Annenberg School for Communication at the University of Pennsylvania has launched "Connected Futures," its first-ever strategic vision, charting a bold course for research, education, and public...
Unpacking How Black Haircare Builds Community, Holds Memories, and Tells Stories
Upcoming graduate Cienna Davis argues that Black haircare is a technology just as powerful as any app.
How Social Networks Reshaped Society and Politics
In recent years, the media has been saturated with stories about the effects of social media on our social, political, and personal lives. Commentators have warned us about echo chambers deepening...
Understanding Vaccine Hesitancy and Building Healthy Lives
Recent doctoral graduate Brittany Zulkiewicz examines how communication can improve public health.
Leaders in Communication
Scroll through this video gallery to learn more about innovative research and academic interests of our faculty and students.
In her new book “How the Cold War Broke the News: The Surprising Roots of Journalism’s Decline,” Professor Barbie Zelizer traces journalism’s struggles today to norms developed during the Cold War.
In 2020, Netflix announced it would base its regional operations in Mexico City. Long before the streaming service arrived though, the capital had been the central hub for telenovelas, news and variety shows, led by giants like Televisa.
A neuroscientist reveals the hidden calculations that shape our daily decisions—and how to make more fulfilling, impactful choices in our work, relationships, and lives. What We Value: The Neuroscience of Choice and Change by Professor Emily Falk, reveals how we can transform our relationship with the daily decisions that define our lives by thinking like neuroscientists.
Annenberg assistant professor Juan Llamas-Rodriguez explores the original reaction to the film, lasting legacy, and its important place in the history of New Mexican Cinema.
How we use data matters. Since Klaus Krippendorff, Gregory Bateson Professor Emeritus of Communication at Annenberg, pioneered the study of content analysis — advancing the fields of political science, social science, marketing, national security, and AI — Annenberg has been at the forefront of computational social science. To this day, our scholars use data to inform decision making across industry, policy, and health care domains, and ultimately, to make sense of the world.
How can we tell fact from fiction? For decades, scholars at the Annenberg School for Communication have been researching not just misinformation but also what it means to be a citizen, to be able to participate in free elections, and to experience the privileges of our constitution. The Annenberg Public Policy Center is one of many centers at the school that produces research, conferences, and policy discussions to inform policymakers, journalists, and the general public about the role media plays in their lives and in the life of the nation. This mission, in service of an informed democracy, remains one of Annenberg’s key commitments.
In the mid-twentieth century, Gilbert Seldes, the founding dean of the Annenberg School, proposed a revolutionary idea: that cultural forms like jazz, comics, and television were crucial to shaping our democracy.
Researchers at the Annenberg School for Communication at the University of Pennsylvania have been on the front lines of public health awareness for decades. Our mission? A healthier, happier world.
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