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Prof. Robert Hornik Receives Chaffee Career Achievement Award at ICA 2022

The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.


How Do Media Depictions of Tobacco Influence Smoking Decisions for Young Adults?

Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.


Do Shared Life Experiences Make It Harder to Understand Others?

A new study reveals that having similar life experiences can actually diminish our ability to perceive other people’s unique feelings and circumstances.


How Storytelling Can Motivate Us to Help Others

A new study finds that personal stories – instead of cold facts – make people want to help keep others safe.


The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views

A new study by researchers at the Annenberg Public Policy Center finds that exposure to alternative health media affects people's beliefs about healthcare issues like vaccination.


Vaccines: Philosophical, moral beliefs tied to religion determine acceptance

A longitudinal study conducted pre-COVID-19 considered Americans' attitudes toward vaccines for the flu, measles, HPV, and others.


New COVID-19 roadmap: Four takeaways

A new report lays out a dozen priorities for the federal government to tackle in the next 12 months. The aim: to help guide the U.S. to the pandemic’s ‘next normal.’


New Institute Seeks A Remedy for Medical Misinformation

The Penn Medical Communication Research Institute brings together interdisciplinary researchers with a mission to improve medical communication and health literacy.


A novel theory on how conspiracy theories take shape

In a new book, Dolores Albarracín, Kathleen Hall Jamieson, and colleagues show that two factors—the conservative media and societal fear and anxiety—have driven recent widespread conspiracies, from Pizzagate to those around COVID-19 vaccines.