The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.
Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.
A new study reveals that having similar life experiences can actually diminish our ability to perceive other people’s unique feelings and circumstances.
A new study by researchers at the Annenberg Public Policy Center finds that exposure to alternative health media affects people's beliefs about healthcare issues like vaccination.
A new report lays out a dozen priorities for the federal government to tackle in the next 12 months. The aim: to help guide the U.S. to the pandemic’s ‘next normal.’
The Penn Medical Communication Research Institute brings together interdisciplinary researchers with a mission to improve medical communication and health literacy.
In a new book, Dolores Albarracín, Kathleen Hall Jamieson, and colleagues show that two factors—the conservative media and societal fear and anxiety—have driven recent widespread conspiracies, from Pizzagate to those around COVID-19 vaccines.