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When the Message Matters, Use Science to Craft It

The new Message Effects Lab aims to understand and develop communication around what motivates specific behaviors for specific populations, including COVID-19 vaccination.

Faculty News

Franklin Birthday Celebration Honors Jamieson With 2021 Franklin Founder Award

In her acceptance speech, Jamieson spoke about the resilience of democratic institutions in America.

Research

Concerns over Infecting Others Matter More for Vaccination in Sparsely Populated Areas

Concerns over infecting others play a greater role in people’s willingness to be vaccinated in sparsely populated areas than dense urban ones, according to a new study.

Research

How Misinformed Vaccine Beliefs Affect Policy Views

Vaccine misperceptions are the strongest driver of opposition to pro-vaccination public policies.

Research

Countering Anti-Vaccination Influences from Social Media — with Conversation

The flu vaccine is considered one of the great achievements in public health, but social media messages still abound with skepticism and falsehoods about vaccination.

Research

Meeting the Challenge of Vaccination Hesitancy: Q&A with Damon Centola

Can the study of network dynamics offer solutions for curbing the anti-vaccine movement?

Research

Use of Conservative and Social Media Linked with COVID-19 Misinformation

People who rely on mainstream TV and print news are better informed.

Research

FactCheck.org Debunks Coronavirus Myths

The work to combat misinformation about the virus has been cited in many media outlets.

Kim Studies Health Misinformation on Social Media

Kim’s research is supported by a $10,000 grant from the Waterhouse Family Institute at Villanova University.

Research

False Beliefs About MMR Vaccine Found to Influence Acceptance of Zika Vaccine

However, people who believe in the power of science are more likely to use vaccines.