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Graduate Student News

Who, What, Why: Annenberg Doctoral Student Ava Irysa Kikut

Kikut worked with high school students and Penn undergrads to develop media messages that speak to the health needs and inequalities pertinent to adolescent Philadelphians.

Faculty News

Prof. Robert Hornik Receives Chaffee Career Achievement Award at ICA 2022

The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.

Research

How Do Media Depictions of Tobacco Influence Smoking Decisions for Young Adults?

Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.

Research

Do Shared Life Experiences Make It Harder to Understand Others?

A new study reveals that having similar life experiences can actually diminish our ability to perceive other people’s unique feelings and circumstances.

Research

How Storytelling Can Motivate Us to Help Others

A new study finds that personal stories – instead of cold facts – make people want to help keep others safe.

Research

The Great and Powerful Dr. Oz? Alternative Health Media Consumption and Vaccine Views

A new study by researchers at the Annenberg Public Policy Center finds that exposure to alternative health media affects people's beliefs about healthcare issues like vaccination.

Research

Vaccines: Philosophical, moral beliefs tied to religion determine acceptance

A longitudinal study conducted pre-COVID-19 considered Americans' attitudes toward vaccines for the flu, measles, HPV, and others.

Research

New COVID-19 roadmap: Four takeaways

A new report lays out a dozen priorities for the federal government to tackle in the next 12 months. The aim: to help guide the U.S. to the pandemic’s ‘next normal.’

Research

Why Unions Matter for Nursing

A new study examines nursing’s relationship to union organizing and feminism, as well as the profession’s unique organizing challenges.