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What We Value: The Neuroscience of Choice and Change

Vice Dean Emily Falk's first book provides a window into the impacts of the brain’s value, self-relevance, and social relevance systems.

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Data-Driven, Interactive Map Shows Local Economic Impact of Cuts to Federal Funding for Health Research

Researchers at the University of Pennsylvania and the University of Maryland show that proposed NIH funding cuts lead to an estimated $16 billion in economic loss and 68,000 jobs lost nationwide.

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A New Study Shows How the Brain Processes Partisan Information

Researchers from Annenberg, Columbia University, UC Berkeley, and Dartmouth College used fMRI data to explore how partisan messaging is processed in the brain.

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Annenberg Welcomes Visiting Scholars and Postdoctoral Fellows for 2024-25

A new academic year brings new faces to Annenberg and many of its centers.

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Annenberg Furthers Research Through Educational Collaborations

Annenberg’s growing number of collaborations within Penn and with other institutions around the world is pushing the boundaries for research and education.

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Collaborating to Advance Health Communication

As a generation of pioneering scholars retired, several new hires are working together to continue Annenberg’s legacy as a leader in Health Communication.

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What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

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Communication Neuroscience Lab Visiting Undergraduate Students Present Research at Major Academic Conference

For ten weeks, Denise Cortés-Cortés from the University of Puerto Rico, Mayagüez and Arden Spehar from Vassar College were immersed...

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Creating Mental Space From Alcohol Triggers Could Help College Students Drink Less Frequently

A new study found that prompting college students to take a step back when they encounter alcohol can reduce how often they drink.

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Brain Signals Can Predict How Often a News Article Is Shared Online

A new study from the Communication Neuroscience Lab finds that, even across cultures, neural models can reliably predict whether an article is popular on Facebook.