News

Youth Voter Turnout: Annenberg Expert Unpacks the Issue

Voting in an election helps shape the government to work on their behalf. However, the majority of U.S. youth don’t vote regularly.

• Political Communication

Brain Activity Reveals What Makes Persuasive Messages Stick

A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

• Technology & Society

What Behavioral Strategies Motivate Environmental Action?

A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an ‘intervention tournament.’

• Health Communication
• Science Communication

How To Get People To Share Trustworthy Information Online

As people increasingly use social media to receive news and information, the surge of false, inaccurate, and misleading information online...

• Health Communication
• Technology & Society

What We Value: The Neuroscience of Choice and Change

Vice Dean Emily Falk's first book provides a window into the impacts of the brain’s value, self-relevance, and social relevance systems.

Data-Driven, Interactive Map Shows Local Economic Impact of Cuts to Federal Funding for Health Research

Researchers at the University of Pennsylvania and the University of Maryland show that proposed NIH funding cuts lead to an estimated $16 billion in economic loss and 68,000 jobs lost nationwide.

• Science Communication

A New Study Shows How the Brain Processes Partisan Information

Researchers from Annenberg, Columbia University, UC Berkeley, and Dartmouth College used fMRI data to explore how partisan messaging is processed in the brain.

• Political Communication

Annenberg Welcomes Visiting Scholars and Postdoctoral Fellows for 2024-25

A new academic year brings new faces to Annenberg and many of its centers.

Annenberg Furthers Research Through Educational Collaborations

Annenberg’s growing number of collaborations within Penn and with other institutions around the world is pushing the boundaries for research and education.

Collaborating to Advance Health Communication

As a generation of pioneering scholars retired, several new hires are working together to continue Annenberg’s legacy as a leader in Health Communication.

• Health Communication