News
Find News
Youth Voter Turnout: Annenberg Expert Unpacks the Issue
Voting in an election helps shape the government to work on their behalf. However, the majority of U.S. youth don’t vote regularly.
Brain Activity Reveals What Makes Persuasive Messages Stick
A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.
Annenberg Answers: Understanding AI Actress Tilly Norwood’s Arrival
Tilly Norwood, the “AI actress” recently making headlines, has sparked debate in the media industry about the future of AI in filmmaking.
AI Used for Real-Time Selection of Actionable Messages for Government and Public Health Campaigns
A new study conducted by Dolores Albarracín and Man-pui Sally Chan of the University of Pennsylvania, government and community agencies, and researchers at the University of Illinois and Emory University suggests that artificial intelligence (AI) can facilitate theory- and evidence-based message selection.
What Behavioral Strategies Motivate Environmental Action?
A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an ‘intervention tournament.’
People Select Feedback to Flatter Others, Except When They Dislike Them
New research by Social Action Lab research associate Xi Shen and PIK Professor Dolores Albarracín found that people generally want to make other people feel good about themselves — unless they dislike that person.
Is ‘Bypassing’ a Better Way to Battle Misinformation?
A new paper by Annenberg Professor Dolores Albarracín and research associate Javier Granados Samayoa finds that, in certain situations, "bypassing" misinformation is more effective than correcting it.
Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It
Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.
Experiencing Extreme Weather Predicts Support for Policies to Mitigate Effects of Climate Change
A new survey from the Annenberg Public Policy Center finds that exposure to severe weather is associated with greater support for policies that address the effects of climate change.
What Are the Most Effective Strategies To Inspire Action on Climate Change?
The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.
Stay Engaged with Annenberg
Sign up for our monthly newsletter, Annenberg NOW, and occasional updates on events, news, and more.