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Is ‘Bypassing’ a Better Way to Battle Misinformation?

A new paper by Annenberg Professor Dolores Albarracín and research associate Javier Granados Samayoa finds that, in certain situations, "bypassing" misinformation is more effective than correcting it.

Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

Research

Creating Mental Space From Alcohol Triggers Could Help College Students Drink Less Frequently

A new study found that prompting college students to take a step back when they encounter alcohol can reduce how often they drink.

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

Research

One Way To Reduce Medical Errors? Connect Doctors With Other Doctors.

A new PNAS study led by Professor Damon Centola uncovers how information-sharing networks can improve medical care.

Research

People with a Conspiracy Mindset Resist Childhood Vaccination, Study Shows

In a new study, Professors Dan Romer and Kathleen Hall Jamieson of the Annenberg Public Policy Center examined the role that having a conspiracy mindset in 2021 played in reluctance to vaccinate children in 2022.

Research

Research Identifies Factors That Make Correcting Misinformation About Science More Successful

A new study from PIK Professor Dolores Albarracín and Research Associate Man-pui Sally Chan investigates effective ways to correct misinformation about science.

Research

Instead of Refuting Misinformation Head-On, Try “Bypassing” It

A new study from Professor Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.

Research

What Statistics are Most Likely to Promote Positive Actions During a Pandemic?

A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.