Ed Keller

One of the world’s foremost experts in consumer insights and word of mouth marketing, Ed Keller is a visiting scholar at the Annenberg School for Communication.

As both an entrepreneur and a top executive in leading insights agencies, Ed Keller has built and sold businesses, launched data and insights products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands.  

Ed has been called “one of the most recognized names in word of mouth” and was inducted into the Word of Mouth Marketing Hall of Fame in 2014 as well as the Market Research Council Hall of Fame in 2020. The publication of his book, The Influentials, has been called the "seminal moment in the development of word of mouth." His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing for 2013 by the AMA.

Ed is a magna cum laude graduate of the University of Pennsylvania, where he also earned his MA in Communications from the Annenberg School for Communication.