Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
Many Americans know the potential health risks from infection with COVID-19, but growing numbers say they have returned to living their “normal” pre-pandemic lives.