Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
News
Instead of Refuting Misinformation Head-On, Try “Bypassing” It
A new study from Professor Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.
Faculty
Dolores Albarracín, Ph.D.
Alexandra Heyman Nash University Professor
Damon Centola, Ph.D.
Elihu Katz Professor of Communication, Sociology, and Engineering
Man Pui Sally Chan, Ph.D.
Research Associate
Nicole Cooper, Ph.D.
Research Director, Communication Neuroscience Lab
