Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
News
Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow
At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.
Faculty
Dolores Albarracín, Ph.D.
Alexandra Heyman Nash University Professor
Sarah Banet-Weiser, Ph.D.
Walter H. Annenberg Dean
Riana M. Brown, Ph.D.
Joan Bossert Postdoctoral Fellow, Annenberg Public Policy Center
Damon Centola, Ph.D.
Elihu Katz Professor of Communication, Sociology, and Engineering
Man-pui Sally Chan, Ph.D.
Research Associate Professor
Nicole Cooper, Ph.D.
Research Director, Communication Neuroscience Lab
