Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
News
Experiencing Record-Breaking Heat Days Affects Perception of Weather Trends
A new study by Professor Dolores Albarracín and Postdoctoral Fellow Timothy Hyde finds that living in an area with record-breaking heat effectively increases perceptions that the weather is getting hotter.
Faculty
Dolores Albarracín, Ph.D.
Alexandra Heyman Nash University Professor
Sarah Banet-Weiser, Ph.D.
Walter H. Annenberg Dean
Riana M. Brown, Ph.D.
Joan Bossert Postdoctoral Fellow, Annenberg Public Policy Center
Damon Centola, Ph.D.
Elihu Katz Professor of Communication, Sociology, and Engineering
Man-pui Sally Chan, Ph.D.
Research Associate
Nicole Cooper, Ph.D.
Research Director, Communication Neuroscience Lab
