Man speaking in front of a large audience. Miguel Henriques / Unsplash
  1. Research
  2. Topics
  3. Attitudes & Persuasion

Attitudes & Persuasion

What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.

Photo credit: Miguel Henriques / Unsplash

Attitudes & Persuasion

News

All Attitudes & Persuasion News
American flag painted on a disressed wooden fence
News

Polarization Research Lab’s Path to 2024 Series Highlights Realities of American Attitudes

Focusing on corporate political action, AI, immigration, and more, the Polarization Research Lab aims to dispel myths about partisan beliefs.

Hands holding protest signs reading: Abortion is Healthcare, Bans off our bodies, My Body My Choice, and Human Rights
Research

Abortion, Not Inflation, Directly Affected Congressional Voting in 2022

Vector illustration of silhouettes of heads and brains meant to convey variation in mindsets and emotions
Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

The facade of the Annenberg building surrounded by trees with green leaves
News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

Hands holding a "One Planet One Chance" poster
Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

Faculty

Dolores Albarracín
Visit Dolores Albarracín, Ph.D.'s profile

Dolores Albarracín, Ph.D.

Amy Gutmann Penn Integrates Knowledge University Professor
Sarah Banet-Weiser
Visit Sarah Banet-Weiser, Ph.D.'s profile

Sarah Banet-Weiser, Ph.D.

Walter H. Annenberg Dean
CAROLYN BILTOFT
Visit Carolyn Biltoft, Ph.D.'s profile

Carolyn Biltoft, Ph.D.

Visiting Faculty Fellow, Center on Digital Culture and Society
Damon Centola
Visit Damon Centola, Ph.D.'s profile

Damon Centola, Ph.D.

Elihu Katz Professor of Communication, Sociology, and Engineering
Sally Chan
Visit Man-pui Sally Chan, Ph.D.'s profile

Man-pui Sally Chan, Ph.D.

Research Associate Professor
Nicole Cooper
Visit Nicole Cooper, Ph.D.'s profile

Nicole Cooper, Ph.D.

Managing Director of Research, Communication Neuroscience Lab
Maya Enisman
Visit Maya Enisman, Ph.D.'s profile

Maya Enisman, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab
Bita Fayaz-Farkhad
Visit Bita Fayaz-Farkhad, Ph.D.'s profile

Bita Fayaz-Farkhad, Ph.D.

Research Assistant Professor, Social Action Lab
R. Lance Holbert
Visit R. Lance Holbert, Ph.D.'s profile

R. Lance Holbert, Ph.D.

Director of Leonore Annenberg Institute for Civics (LAIC), Annenberg Public Policy Center
Robert Hornik
Visit Robert C. Hornik, Ph.D.'s profile

Robert C. Hornik, Ph.D.

Wilbur Schramm Professor Emeritus of Communication and Health Policy
Aaron Hyzen
Visit Aaron Hyzen, Ph.D.'s profile

Aaron Hyzen, Ph.D.

Postdoctoral Fellow, Media, Inequality & Change Center
John B. Jemmott III
Visit John B. Jemmott III, Ph.D.'s profile

John B. Jemmott III, Ph.D.

Kenneth B. Clark Professor of Communication and Psychiatry
Portrait of David Lydon-Staley
Visit David Lydon-Staley, M.F.A., Ph.D.'s profile

David Lydon-Staley, M.F.A., Ph.D.

Associate Professor of Communication
Cristina Monzer
Visit Cristina Monzer, Ph.D.'s profile

Cristina Monzer, Ph.D.

Postdoctoral Fellow
Matthew Parker
Visit Matt Parker, Ph.D.'s profile

Matt Parker, Ph.D.

Gilbert Seldes Multimodal Postdoctoral Fellow
Desmond Patton Headshot
Visit Desmond Upton Patton, M.S.W., Ph.D.'s profile

Desmond Upton Patton, M.S.W., Ph.D.

Brian and Randi Schwartz University Professor
Diego Reinero
Visit Diego A. Reinero, Ph.D.'s profile

Diego A. Reinero, Ph.D.

MindCORE Postdoctoral Research Fellow
Christina A. Roberto
Visit Christina A. Roberto, Ph.D.'s profile

Christina A. Roberto, Ph.D.

Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine
Dan Romer
Visit Dan Romer, Ph.D.'s profile

Dan Romer, Ph.D.

Research Director, Annenberg Public Policy Center
Javier Granados Samayoa
Visit Javier Granados Samayoa, Ph.D.'s profile

Javier Granados Samayoa, Ph.D.

Research Associate, Social Action Lab
Minjae Seo
Visit Minjae Seo, Ph.D.'s profile

Minjae Seo, Ph.D.

Postdoctoral Fellow, Annenberg Public Policy Center and Social Action Lab
Andrew A. Strasser
Visit Andrew A. Strasser, Ph.D.'s profile

Andrew A. Strasser, Ph.D.

Research Professor of Psychiatry, Perelman School of Medicine
Andy Tan headshot on blue background
Visit Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.'s profile

Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.

Associate Professor of Communication
Philip Tetlock
Visit Philip Tetlock, Ph.D.'s profile

Philip Tetlock, Ph.D.

Leonore Annenberg University Professor of Psychology and Management, Wharton School of Business and School of Arts and Sciences

Graduate Students

Feng Yi Chew
Visit Feng Yi Chew's profile

Feng Yi Chew

Doctoral Student
Danielle Clark
Visit Danielle Clark, Ph.D.'s profile

Danielle Clark, Ph.D.

Upcoming Graduate
Tom Etienne Headshot
Visit Tom W. Etienne's profile

Tom W. Etienne

Joint Doctoral Student in Communication and Political Science
Vishwanath E.V.S.
Visit Vishwanath E.V.S.'s profile

Vishwanath E.V.S.

Doctoral Student
Neil Fasching
Visit Neil Fasching's profile

Neil Fasching

Doctoral Candidate
Annenberg logo on a navy blue background with a red border
Visit Collin Kather's profile

Collin Kather

Doctoral Student
Hogeun Lee
Visit Hogeun Lee's profile

Hogeun Lee

Doctoral Student
Headshot of Kirsten Lydic
Visit Kirsten O. Lydic's profile

Kirsten O. Lydic

Doctoral Student
Thandi Lyew
Visit Thandi Lyew's profile

Thandi Lyew

Doctoral Student
Ben Muzekari Headshot
Visit Ben Muzekari's profile

Ben Muzekari

Doctoral Candidate
Kate Okker-Edging
Visit Kate Okker-Edging's profile

Kate Okker-Edging

Doctoral Candidate
Devon Probol Headshot
Visit Devo Probol's profile

Devo Probol

Doctoral Candidate
Xinyi Wang
Visit Xinyi Wang, Ph.D.'s profile

Xinyi Wang, Ph.D.

Postdoctoral Fellow
Qijia Ye
Visit Qijia Ye's profile

Qijia Ye

Doctoral Candidate
Brittany Zulkiewicz
Visit Brittany Zulkiewicz's profile

Brittany Zulkiewicz

Doctoral Candidate