Attitudes & Persuasion
What does it take to change hearts and minds? What types of messaging can alter people’s beliefs and spur positive action? Annenberg School scholars consider the mental processes behind decision-making and the types of communications that can effectively sway people.
Photo credit: Miguel Henriques / Unsplash
A new study by Professor Dolores Albarracín and Postdoctoral Fellow Timothy Hyde finds that living in an area with record-breaking heat effectively increases perceptions that the weather is getting hotter.