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Research

Brain Activity Reveals What Makes Persuasive Messages Stick

A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.

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Research

AI Perceived More Negatively than Climate Science or Science in General

A new study by researchers affiliated with the Annenberg Public Policy Center explores public perceptions of artificial intelligence.

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Research

What Behavioral Strategies Motivate Environmental Action?

A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an ‘intervention tournament.’

American flag painted on a disressed wooden fence
Research

Polarization Research Lab’s Path to 2024 Series Highlights Realities of American Attitudes

Focusing on corporate political action, AI, immigration, and more, the Polarization Research Lab aims to dispel myths about partisan beliefs.

Hands holding protest signs reading: Abortion is Healthcare, Bans off our bodies, My Body My Choice, and Human Rights
Research

Abortion, Not Inflation, Directly Affected Congressional Voting in 2022

Contrary to the conventional wisdom that Americans are “pocketbook voters,” views on abortion and the Supreme Court are more likely to sway voters today.

Vector illustration of silhouettes of heads and brains meant to convey variation in mindsets and emotions
Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

The facade of the Annenberg building surrounded by trees with green leaves
News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

Firefighters fighting a large wildfire
Research

Experiencing Extreme Weather Predicts Support for Policies to Mitigate Effects of Climate Change

A new survey from the Annenberg Public Policy Center finds that exposure to severe weather is associated with greater support for policies that address the effects of climate change.

Hands holding a "One Planet One Chance" poster
Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

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Research

Finding New Ways to Evaluate Voters’ Beliefs

In his dissertation research, joint Communication and Political Science doctoral student Nicholas Dias searches for new ways to gauge voter competency.