Media Effects
Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.
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News
A Signal Through the Noise: How the Media Bias Detector Is Cutting Through Our Cluttered Media Landscape
“Explorer” isn’t one of Duncan Watts’s many titles, but perhaps it should be. As the Stevens University Professor and the twenty-third Penn Integrates Knowledge Professor, Watts holds appointments in...