Shoulder to waist shot of a bearded person in a black shirt using their phone. They are holding up the phone with both hands and looking down at it. Photo credit for Jonas Leupe, Unsplash.

Media Effects

Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors. 

Photo Credit: Jonas Leupe / Unsplash