
Media Effects
Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.
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News
Rise in Gun Violence in Top U.S. Movies Parallels Growth in Gun Homicides Among Young People
A new study by Annenberg Public Policy Center has found that the portrayal of guns in popular entertainment in the past two decades closely paralleled the increase in firearm use in real-world homicide rates among American youth.