Media Effects
Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.
Photo Credit: Jonas Leupe / Unsplash
News
The Politics of Entertainment Media: How "The Apprentice" Helped Trump in 2016
A new study by APPC's Shawn Patterson Jr. and Annenberg alum Eunji Kim found that the image Donald Trump cultivated on the popular reality show increased his vote share in the 2016 Republican primary.
Faculty
Dolores Albarracín, Ph.D.
Amy Gutmann Penn Integrates Knowledge University Professor
Joseph N. Cappella, Ph.D.
Gerald R. Miller Professor Emeritus of Communication
Michael X. Delli Carpini, Ph.D.
Oscar H. Gandy Emeritus Professor of Communication & Democracy
Bita Fayaz-Farkhad, Ph.D.
Research Assistant Professor, Social Action Lab
Deen Freelon, Ph.D.
Presidential Professor
Oscar H. Gandy, Jr., Ph.D.
Professor Emeritus of Communication
Olivia González, Ph.D.
George Gerbner Postdoctoral Fellow
R. Lance Holbert, Ph.D.
Director of Leonore Annenberg Institute for Civics (LAIC), Annenberg Public Policy Center
Robert C. Hornik, Ph.D.
Wilbur Schramm Professor Emeritus of Communication and Health Policy
Zehra Husain, Ph.D.
Postdoctoral Fellow, Center for Advanced Research in Global Communication
Kathleen Hall Jamieson, Ph.D.
Elizabeth Ware Packard Professor of Communication
Patrick E. Jamieson, Ph.D.
Director, Annenberg Health & Risk Communication Institute
John B. Jemmott III, Ph.D.
Kenneth B. Clark Professor of Communication and Psychiatry
Sixiao (Vivian) Liu, Ph.D.
Postdoctoral Fellow, Health Communication & Equity Lab
David Lydon-Staley, Ph.D.
Assistant Professor of Communication
Michael E. Mann, Ph.D.
Presidential Distinguished Professor
Siva Mathiyazhagan, Ph.D., M.S.W.
Co-Director, SAFELab
Cristina Monzer, Ph.D.
Postdoctoral Fellow
Diana C. Mutz, Ph.D.
Samuel A. Stouffer Professor of Political Science and Communication
Christina A. Roberto, Ph.D.
Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine
Dan Romer, Ph.D.
Research Director, Annenberg Public Policy Center
Donovan Schaefer, Ph.D.
Secondary Faculty, Annenberg School for Communication
Andrew A. Strasser, Ph.D.
Research Professor of Psychiatry, Perelman School of Medicine
Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.
Associate Professor of Communication
Hendrik Theine, Ph.D.
Visiting Scholar, Media, Inequality & Change Center (MIC)
Erin Walk, Ph.D.
Postdoctoral Fellow, Polarization Research Lab
Kim Woolf, Ph.D.
Senior Lecturer, Academic Advisor, and Research Director, Undergraduate Studies
Jiaxi Wu, Ph.D.
Postdoctoral Fellow, Health Communication & Equity Lab
