Shoulder to waist shot of a bearded person in a black shirt using their phone. They are holding up the phone with both hands and looking down at it. Photo credit for Jonas Leupe, Unsplash.

Research
Topics
Media Effects

Media Effects

Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.

Photo Credit: Jonas Leupe / Unsplash

Media Effects

News

All Media Effects News

person looking through fence at US-Mexico border; Photo by Max Bohme on Unsplash

News

Correcting Misperceptions about — and Increasing Empathy for — Migrants

Americans dramatically overestimate the number of migrants affiliated with gangs and children being trafficked.

Fashina Aladé

Alumni

3 Jun 2021

Fashina Aladé (C'11) Delivers 2021 Annenberg Graduation Speech

Philly skyline; Photo Credit: Alejandro Barba / Unsplash

Faculty News

27 May 2021

Jemmott and Tan on Philly Team Awarded $1.4 Million NIH Grant to Expand COVID-19 Outreach

College Hall; Photo by University of Pennsylvania

Graduate Student News

6 May 2021

Andrews and Haywood Named Presidential Ph.D. Fellows

three green surgical face masks fanned on top of one another on a table

Research

4 May 2021

COVID-19 Conspiracy Beliefs Increased among Users of Conservative and Social Media

Faculty

Joseph N. Cappella, Ph.D.

Gerald R. Miller Professor of Communication

Hang-Yee Chan, Ph.D.

Postdoctoral Fellow, Communication Neuroscience Lab

Danielle Cosme, Ph.D.

Postdoctoral Fellow, Communication Neuroscience Lab

Michael X. Delli Carpini, Ph.D.

Oscar H. Gandy Professor of Communication & Democracy

Jessica Fishman, Ph.D.

Faculty Research Associate

Oscar H. Gandy, Jr., Ph.D.

Professor Emeritus of Communication

Robert C. Hornik, Ph.D.

Wilbur Schramm Professor of Communication and Health Policy

Kathleen Hall Jamieson, Ph.D.

Elizabeth Ware Packard Professor of Communication

Patrick E. Jamieson, Ph.D.

Director, Annenberg Health & Risk Communication Institute

John B. Jemmott III, Ph.D.

Kenneth B. Clark Professor of Communication and Psychiatry

Yoona Kang, Ph.D.

Research Director, Communication Neuroscience Lab

Jinha Kim, Ph.D.

Postdoctoral Fellow, Tobacco Center of Regulatory Science

David Lydon-Staley, Ph.D.

Assistant Professor of Communication

Amanda L. McGowan, Ph.D.

Postdoctoral Fellow, Addiction, Health, & Adolescence Lab

Jennifer Morgan, M.P.H., Ph.D.

Research Director, Tobacco Center of Regulatory Science

Diana C. Mutz, Ph.D.

Samuel A. Stouffer Professor of Political Science and Communication

George Pearson, Ph.D.

Researcher, Tobacco Center of Regulatory Science

Christina A. Roberto, Ph.D.

Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine

Dan Romer, Ph.D.

Research Director, Annenberg Public Policy Center

Andrew A. Strasser, Ph.D.

Research Professor of Psychiatry, Perelman School of Medicine

Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.

Associate Professor of Communication

Kim Woolf, Ph.D.

Academic Advisor and Research Supervisor for Undergraduate Studies

Graduate Students

Mary E. Andrews

Doctoral Student

Danielle Clark

Doctoral Student

Emma Jesch

Doctoral Student

Ava Kikut

Doctoral Student

Kwanho Kim

Doctoral Candidate

Tyler Leigh

Joint Doctoral Student in Communication and Political Science

Prateekshit Pandey

Doctoral Candidate

Rui Pei, Ph.D.

Upcoming Graduate

Leeann Siegel, Ph.D.

Upcoming Graduate

Xinyi Wang

Doctoral Student

Chioma Woko

Doctoral Candidate

Sam Wolken

Joint Doctoral Student in Communication and Political Science

Lori Young

Doctoral Candidate