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Research
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Media Effects

Media Effects

Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.

Photo Credit: Jonas Leupe / Unsplash

Media Effects

News

All Media Effects News

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News

Alumni Bookshelf: Spring-Summer 2022

See what our alumni have been publishing!

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Faculty News

15 Aug 2022

How Ideologically Divided is the American Public?

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News

15 Aug 2022

New Polarization Research Lab to Study Political Animosity in the U.S.

Andy Tan smiling standing outdoors in front of the LOVE status on Penn's campus

Faculty News

10 Aug 2022

Health Communication Scholar Andy Tan Receives Tenure and Looks Ahead

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Research

5 Aug 2022

"Trusted Messengers" Distill Science, Debunk Myths about COVID-19 Vaccine

Faculty

Dolores Albarracín, Ph.D.

Alexandra Heyman Nash University Professor

Chelsea Butkowski, Ph.D.

Postdoctoral Fellow, Center on Digital Culture and Society

Joseph N. Cappella, Ph.D.

Gerald R. Miller Professor Emeritus of Communication

Danielle Cosme, Ph.D.

Research Director, Communication Neuroscience Lab

Michael X. Delli Carpini, Ph.D.

Oscar H. Gandy Emeritus Professor of Communication & Democracy

Bita Fayaz-Farkhad, Ph.D.

Research Associate, Social Action Lab

Jessica Fishman, Ph.D.

Faculty Research Associate

Oscar H. Gandy, Jr., Ph.D.

Professor Emeritus of Communication

Olivia González, Ph.D.

George Gerbner Postdoctoral Fellow

Elizabeth Harris, Ph.D.

William J. Heinrich Postdoctoral Fellow, Annenberg Public Policy Center

Robert C. Hornik, Ph.D.

Wilbur Schramm Professor Emeritus of Communication and Health Policy

Kathleen Hall Jamieson, Ph.D.

Elizabeth Ware Packard Professor of Communication

Patrick E. Jamieson, Ph.D.

Director, Annenberg Health & Risk Communication Institute

John B. Jemmott III, Ph.D.

Kenneth B. Clark Professor of Communication and Psychiatry

Haesung Annie Jung, Ph.D.

Research Associate, Social Action Lab

Yoona Kang, Ph.D.

Research Director, Communication Neuroscience Lab

Ed Keller

Visiting Scholar

Jinha Kim, Ph.D.

Postdoctoral Fellow, Tobacco Center of Regulatory Science

Sixiao (Vivian) Liu, Ph.D.

Postdoctoral Fellow, Health Communication & Equity Lab

David Lydon-Staley, Ph.D.

Assistant Professor of Communication

Michael E. Mann, Ph.D.

Presidential Distinguished Professor

Siva Mathiyazhagan, Ph.D., M.S.W.

Associate Director, SAFELab

Diana C. Mutz, Ph.D.

Samuel A. Stouffer Professor of Political Science and Communication

Prateekshit "Kanu" Pandey, Ph.D.

Postdoctoral Fellow, Communication Neuroscience Lab & Center for Advanced Research in Global Communication

George Pearson, Ph.D.

Postdoctoral Fellow, Tobacco Center of Regulatory Science

Christina A. Roberto, Ph.D.

Mitchell J. Blutt and Margo Krody Blutt Presidential Associate Professor of Health Policy, Perelman School of Medicine

Dan Romer, Ph.D.

Research Director, Annenberg Public Policy Center

Andrew A. Strasser, Ph.D.

Research Professor of Psychiatry, Perelman School of Medicine

Andy Tan, Ph.D., M.P.H., M.B.A., M.B.B.S.

Associate Professor of Communication

Hendrik Theine, Ph.D.

Visiting Scholar, Media, Inequality & Change Center (MIC)

Kim Woolf, Ph.D.

Lecturer, Academic Advisor, and Research Director, Undergraduate Studies

Eszter Zimanyi, Ph.D.

Postdoctoral Fellow, Center for Advanced Research in Global Communication

Graduate Students

Mary E. Andrews

Doctoral Candidate

Danielle Clark

Doctoral Student

Timothy Dennys Steven Dorr

Doctoral Student

Emma Jesch

Doctoral Candidate

Ava Kikut

Doctoral Candidate

Tyler Leigh

Joint Doctoral Candidate in Communication and Political Science

Kate Okker-Edging

Doctoral Student

Devo Probol

Doctoral Student

Xinyi Wang

Doctoral Student

Sam Wolken

Joint Doctoral Student in Communication and Political Science

Qijia Ye

Doctoral Student

Brittany Zulkiewicz

Doctoral Student