Media Effects
Our daily lives are inundated with media encouraging or discouraging us from all kinds of behaviors. From anti-smoking ads to public health campaigns, Annenberg researchers consider how different types of messaging resonate with various populations and develop best practices for crafting the most effective media for influencing individuals’ behaviors.
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News
Global Communication Scholar Aswin Punathambekar to Join Annenberg
In addition to his own research on media globalization, Punathambekar will direct the Center for Advanced Research in Global Communication.
Faculty
Dolores Albarracín, Ph.D.
Alexandra Heyman Nash University Professor
Chaz Antoine Barracks, Ph.D.
Postdoctoral Fellow, Center for Media at Risk
Joseph N. Cappella, Ph.D.
Gerald R. Miller Professor Emeritus of Communication
