Andrew A. Strasser, Ph.D.
- Research Professor of Psychiatry, Perelman School of Medicine
- Principal Investigator for TCORS 2.0 (2018-2023)
- Director, Biobehavioral Smoking Laboratory
Andrew Strasser conducts research designed to support and inform tobacco regulatory science and tobacco control policies. His primary areas of interest are low nicotine regulation, health warning labels, and tobacco product regulation.
Andrew Strasser is trained in biobehavioral health and has been conducting tobacco-related research for over 20 years. His research interests include behavioral variations and individual differences and usage patterns in cigarette smoking, with a specific focus on investigating the effect of smoking behavior on biomarkers of exposure. He also conducts research on how advertising and labeling affects risk perception, beliefs, and use of tobacco products. He has expertise in assessing and analyzing smoking behavior data and collection and analysis of biomarker data. His health communication research utilizes physiological measures including eye tracking to examine how tobacco marketing and advertising mislead, and how health campaigns and warning labels correct risk perceptions, use patterns, and exposures. In addition to his positions within Penn’s Perelman School of Medicine, he holds a secondary appointment at the Annenberg School for Communication.
- B.A., Pennsylvania State University, 1995
- Ph.D., Pennsylvania State University, 2002
“Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages.” Nicotine & Tobacco Research, 2018.
“The Importance of Filter Collection for Accurate Measurement of Cigarette Smoking.” Tobacco Regulatory Science, 2017.
“Pilot Experiment: The Effect of Added Flavorants on the Taste and Pleasantness of Mixtures of Glycerol and Propylene Glycol.” Chemosensory Perception, 2017.
“Attrition During a Randomized Controlled Trial of Reduced Nicotine Content Cigarettes as a Proxy for Understanding Acceptability of Nicotine Product Standards.” Addiction, 2017.
“Reduced Nicotine Content Expectancies Affect Initial Responses to Smoking.” Tobacco Regulatory Science, 2016.
“Do Current and Former Cigarette Smokers Have an Attential Bias for E-cigarette Cues?” Journal of Psychopharmacology, 2017.
“Effect of Message Congruency on Attention and Recall in Health Warning Labels.” Tobacco Control, 2017.
“Graphic-enhanced Information Improves Perceived Risks of Cigar Smoking.” Addictive Behaviors, 2011.
“Graphic Warning Labels in Cigarette Advertisements Recall and Viewing Patterns.” American Journal of Preventive Medicine, 2012
“Lower Nicotine Cigarettes May Not Lower Harm.” Issue Brief, 2006.
“Experimental Evaluation of Anti-Tobacco PSAs: Effects of Message Content and Format on Physiological and Behavioral Outcomes.” Nicotine & Tobacco Research, 2009.
“PREP Advertisement Features Affect Smokers’ Beliefs Regarding Potential Harm.” Tobacco Control, 2008.
“New Lower Nicotine Cigarettes Can Produce Compensatory Smoking and Increased Carbon Monoxide Exposure.” Drug and Alcohol Dependence, 2007.
Annenberg Presentations and Events at ICA 2023
The International Communication Association will hold its 73rd annual conference in Toronto, Ontario, Canada.