Tobacco & Substance Use
Despite decades of knowing that substance abuse is bad for one’s health, many people are still engaged in this behavior. Annenberg faculty and students seek to understand why people use tobacco or other substances in order to develop better messaging that might encourage them to stop.
Photo Credit: Pascal Meier / Unsplash
Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.