Emily Falk, Ph.D.
- Professor of Communication, Psychology, and Marketing
- Associate Dean for Research
Emily Falk studies behavior change, persuasion, and how ideas and behaviors spread.
Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania; Associate Dean for Research at the Annenberg School for Communication; Director of Penn's Communication Neuroscience Lab; and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.
Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, the Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor’s degree in Neuroscience from Brown University and her Ph.D. in Psychology from the University of California, Los Angeles.
- B.A., Brown University
- M.A., University of California, Los Angeles
- Ph.D., University of California, Los Angeles
- COMM 3100 (formerly 310) The Communication Research Experience
- COMM 4230 (formerly 423) Communication and Social Influence Laboratory
- COMM 7830 (formerly 783) Describing Your Data
- COMM 6110 (formerly 811) Neurobiology of Social Influence
- COMM 8800 (formerly 880) The Social Neuroscience of Communication
What Makes News Get Shared Widely? The Answer Is in Your Head.
A new study from the Communication Neuroscience Lab suggests that targeting self-and-social areas of the brain encourages information sharing online.