Emily Falk, Ph.D.
- Professor of Communication, Psychology, and Marketing
- Associate Dean for Research
Emily Falk studies behavior change, persuasion, and how ideas and behaviors spread.
Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania; Associate Dean for Research at the Annenberg School for Communication; Director of Penn's Communication Neuroscience Lab; and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.
Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, the Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor’s degree in Neuroscience from Brown University and her Ph.D. in Psychology from the University of California, Los Angeles.
Education
- B.A., Brown University
- M.A., University of California, Los Angeles
- Ph.D., University of California, Los Angeles
Selected Publications
Courses
- COMM 3100 (formerly 310) The Communication Research Experience
- COMM 4230 (formerly 423) Communication and Social Influence Laboratory
- COMM 7830 (formerly 783) Describing Your Data
- COMM 6110 (formerly 811) Neurobiology of Social Influence
- COMM 8800 (formerly 880) The Social Neuroscience of Communication
What Makes Us Share Posts on Social Media?
A new study reveals that we share the social media posts that we think are the most relevant to ourselves or to our friends and family.
Emily Falk on Video
In this TEDxPenn Talk, Emily Falk discusses the legacy of Emile Bruneau and how we can unravel the conflicting biases in our brain to work towards a more just and peaceful world.
Using the tools of neuroscience, Professor Emily Falk studies how the brain reacts to messages and moments in our day-to-day lives, and what can be done to make behavior change stick.
Emily Falk talks about her lab's research showing that fMRI brain imaging in a small group could predict the success of a large-scale public health email campaign.