Emily Falk, Ph.D.

Portrait of Emily B. Falk
Professor of Communication, Psychology, and Marketing

Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania, Director of Penn's Communication Neuroscience Lab, and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience and communication to examine what makes messages persuasive, why and how ideas spread and what makes people effective communicators. Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, and Social and Affective Neuroscience Society, a DARPA Young Faculty Award, the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor’s degree in Neuroscience from Brown University, and her Ph.D. in Psychology from the University of California, Los Angeles.

Selected Publications


Uploaded on Friday, November 20, 2020 - 3:54pm
Changing human behavior is a difficult thing — even when a person wants to change. Using the tools of neuroscience, Emily Falk, Ph.D., studies how...
Uploaded on Friday, November 6, 2015 - 2:17pm
Why do we continue to make unhealthy and even dangerous choices, such as smoking, when these behaviors are changeable? Determining what makes people...
Uploaded on Tuesday, October 27, 2015 - 4:07pm
In a new study led by Professor Emily Falk, brain scans of 50 smokers in Michigan were able to help predict the results of an email campaign sent to...
Uploaded on Friday, May 1, 2015 - 12:05pm
Professor Emily Falk talks about her research on how using self-affirmation can open our brains to accept advice that is hard to hear. Related:...

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Courses Taught

COMM 310: The Communication Research Experience

COMM 423: Communication and Social Influence Laboratory

COMM 811: Social Influence, Media Effects and the Brain 

COMM 883: Describing Your Data

COMM 898: Social Influence, Media Effects and the Brain

Emily Falk studies behavior change, persuasion, and how ideas and behaviors spread.
Pronouns: she/her

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Falk's Network

  • Communication Neuroscience
  • Health Communication
  • Media and Communication Effects
  • Political Communication
  • Annenberg Public Policy Center
  • Center for Media at Risk
  • Communication Neuroscience Lab
  • Peace and Conflict Neuroscience Lab