Emily Falk, Ph.D.
- Professor of Communication, Psychology, and Marketing
Emily Falk studies behavior change, persuasion, and how ideas and behaviors spread.
Emily Falk is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania; Director of Penn's Communication Neuroscience Lab; and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what makes people effective communicators.
Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, the Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor’s degree in Neuroscience from Brown University and her Ph.D. in Psychology from the University of California, Los Angeles.
- B.A., Brown University
- M.A., University of California, Los Angeles
- Ph.D., University of California, Los Angeles
Those who felt their life was guided by meaningful values or goals were more willing to engage in COVID-19 protective behaviors.