Neuroscience
Understanding how our brains process information can teach us so much about ourselves and our interactions with the world. Researchers at Annenberg use neuroscience tools, like fMRI, to analyze how we communicate and to test out the best methods for encouraging healthy behaviors, like voting, exercising, and nutritious eating.
Photo Credit: Moritz Kindler / Unsplash
News
Brain Activity Reveals What Makes Persuasive Messages Stick
A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.
