Matthew Brook O'Donnell, Ph.D.
- Research Associate, Communication Neuroscience Lab
- Lecturer, Annenberg Undergraduate Program
O'Donnell’s research background includes corpus linguistics, natural language processing, and data mining with a focus on extracting linguistic patterns and networks from large textual databases (or corpora). He is interested in combining linguistic analyses of media language and persuasive discourse with behavioral and neuroscience approaches.
Selected Publications
Courses
News
Brain Activity Reveals What Makes Persuasive Messages Stick
A new study by the Communication Neuroscience Lab and colleagues reveals that activity in brain regions associated with reward and social processing can predict the effectiveness of messages.
