Big Data
In an increasingly digital world, the amount of data available on any topic is immense. Annenberg faculty and students are invested in creating and using the best and most ethical approaches to working with large data sets in order to illuminate research questions in new and interesting ways.
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Annenberg Answers: Can Our Data Be Protected in the Age of AI?
Professor Emeritus Joseph Turow explains how marketers use personal data to predict what consumers buy and shape how they see the world.
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