Big Data
In an increasingly digital world, the amount of data available on any topic is immense. Annenberg faculty and students are invested in creating and using the best and most ethical approaches to working with large data sets in order to illuminate research questions in new and interesting ways.
Photo Credit: Markus Spiske / Unsplash
News
How Do Media Depictions of Tobacco Influence Smoking Decisions for Young Adults?
Two studies from the Annenberg School for Communication’s Robert Hornik find that media portrayals of such behaviors can change actions and perception, but how and by how much depends on a range of factors.
