Cameron Moy

Cameron Moy researches how marginalized identity is constructed, leverage, and made visible on digital platforms. 

Cameron Moy (he/him) is a Ph.D. student at the Annenberg School for Communication. His is advised by Dr. Deen Freelon and is an affiliate with the Politics, Identity, and Communication Lab (PICL) and the Center on Digital Culture and Society (CDCS). He employs mixed methods research to understand how marginalized identity is constructed, leverage, and made visible on digital platforms. Building on frameworks of critical data studies, algorithmic & design justice, and racial & platform capitalism, Cameron critiques, analyzes, and builds technologies, promoting accountability of major players in the platform space to ultimately imagine and realize a more just and equitable digital future.

Cameron is currently studying a "generic" TikTok, one uninfluenced by the platform's content recommendation algorithm, with the Annenberg Politics, Identity, and Communication Lab. Building an "autoscroller" to systematically collect generic user scroll sessions, he is exploring how marginalized identity is promoted and framed; the underpinnings of TikTok's content recommendation algorithm, especially following TikTok's U.S. ownership changes; and how TikTok's algorithm varies across national borders. 

Prior to joining Annenberg, Cameron graduated from the University of Michigan School of Information. While completing his undergraduate, he engaged in a diverse array of research, collaborating with the Race and Data Justice Lab (University of Michigan); Social Innovations Group (University of Michigan); and Accountability, Non-Discrimination, Inclusion, and Employment Lab (Michigan State University). When he’s not working, you can find Cameron skiing, hiking, singing, or knitting.