Behavior Change
Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
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The Science of Making Groups Smarter
For decades, “groupthink” has offered a simple explanation for why smart people can make bad decisions together. Put people in a group, let them influence one another, and independent thinking can...
