Behavior Change
Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
Photo credit: Alex McCarthy / Unsplash
News
What Statistics are Most Likely to Promote Positive Actions During a Pandemic?
A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.
Faculty
Dolores Albarracín, Ph.D.
Alexandra Heyman Nash University Professor
Damon Centola, Ph.D.
Elihu Katz Professor of Communication, Sociology, and Engineering
Man Pui Sally Chan, Ph.D.
Research Associate
Nicole Cooper, Ph.D.
Research Director, Communication Neuroscience Lab
