People running and walking on a track. In the center of the track is a green field. The time of the day is either sunrise or sunset. Photo credit for Alex McCarthy, Unsplash.

Behavior Change

Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.

Photo credit: Alex McCarthy / Unsplash