
Behavior Change
Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
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News
What Behavioral Strategies Motivate Environmental Action?
A collaborative study from researchers affiliated with the Annenberg School for Communication, Annenberg Public Policy Center, and School of Arts & Sciences tested 17 strategies in an ‘intervention tournament.’