Motivating yourself or someone else to change an ingrained behavior — like how often you exercise, whether you vote in elections, or trying to quit smoking — is often difficult. Annenberg researchers test and refine the best methods and messaging for encouraging healthy, positive, and safe behavior in various populations.
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Is bonding over non-political similarities the key to depolarizing political discussions? New research sheds light on how even hardliners can be swayed when coming in contact with opposing viewpoints.