Nidah Mohammed

Nidah Mohammed studies how technology and media can impact our daily behaviors, decisions, and emotions. Specifically, she utilizes neural measures to investigate how different types of media content can impact choice behaviors related to addictions.

Nidah Mohammed’s research aims to investigate how media influences society by studying how emotions may impact choice behavior. She also aims to further examine our understanding of neural processes that guide societal responses to media-driven health messages. She utilizes mixed methods approaches ranging from fMRI to ecological momentary assessments (EMAs) to study how different types of media (e.g., advertisements, social media, art) can impact our day-to-day moods, emotions, and decisions.