
Nidah Mohammed

- Doctoral Student
Nidah Mohammed studies how technology and media can impact our daily behaviors, decisions, and emotions. Specifically, she utilizes neural measures to investigate how different types of media content can impact choice behaviors related to addictions.
Nidah Mohammed’s research aims to investigate how media influences society by studying how emotions may impact choice behavior. She also aims to further examine our understanding of neural processes that guide societal responses to media-driven health messages. She utilizes mixed methods approaches ranging from fMRI to ecological momentary assessments (EMAs) to study how different types of media (e.g., advertisements, social media, art) can impact our day-to-day moods, emotions, and decisions.
Education
- B.A., California State University Northridge, 2023

The Annenberg School Welcomes Eight New Ph.D. Students in Its 2023 Cohort
On Monday, the Annenberg School for Communication proudly welcomed its newest cohort of doctoral students. The eight students in our 2023 cohort bring a wide variety of research interests and...