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Research

The Politics of Entertainment Media: How "The Apprentice" Helped Trump in 2016

A new study by APPC's Shawn Patterson Jr. and Annenberg alum Eunji Kim found that the image Donald Trump cultivated on the popular reality show increased his vote share in the 2016 Republican primary.

Kate Okker-Edging in a tent with several people in the background
Graduate Student News

Student Profile Video: Kate Okker-Edging

Okker-Edging talks about her work on mental health communication resources like 988 and chatbots, and particularly their effects on marginalized populations.

Vector illustration of silhouettes of heads and brains meant to convey variation in mindsets and emotions
Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

The facade of the Annenberg building surrounded by trees with green leaves
News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

Hands holding a "One Planet One Chance" poster
Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

Person standing by a chalkboard filled with words. In the classroom, we see the back of a person's head
Graduate Student News

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

Hands of a person logging in to Facebook on a phone while a laptop with a blurred Facebook screen is in the background
Research

First Findings from US 2020 Facebook & Instagram Election Study Released

Unprecedented research by Prof. Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure.

Professors and a group of 10 graduate students seated in a semi circle in the Plaza Lobby of the Annenberg School
Faculty News

New Center to Focus on Information Networks and Democracy

Directed by Sandra González-Bailón and co-directed by Yphtach Lelkes, the Center for Information Networks and Democracy will analyze the benefits and risks of digital technologies for political and civic engagement.

Decorative collage of world map with circles and corona viruses as well as various line and bar charts
Research

What Statistics are Most Likely to Promote Positive Actions During a Pandemic?

A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.

Tom Etienne pictured outdoors during a meeting.
Graduate Student News

Doctoral Student Tom Etienne Traces Public Opinion on Global Issues

Tom Etienne, joint doctoral student at the Annenberg School for Communication and the Department of Political Science, uses his skills in data collection to analyze political opinions.