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Youth Voter Turnout: Annenberg Expert Unpacks the Issue

Voting in an election helps shape the government to work on their behalf. However, the majority of U.S. youth don’t vote regularly.

News

Annenberg Answers: Understanding AI Actress Tilly Norwood’s Arrival

Tilly Norwood, the “AI actress” recently making headlines, has sparked debate in the media industry about the future of AI in filmmaking.

Research

Rise in Gun Violence in Top U.S. Movies Parallels Growth in Gun Homicides Among Young People

A new study by Annenberg Public Policy Center has found that the portrayal of guns in popular entertainment in the past two decades closely paralleled the increase in firearm use in real-world homicide rates among American youth.

Research

AI Used for Real-Time Selection of Actionable Messages for Government and Public Health Campaigns

A new study conducted by Dolores Albarracín and Man-pui Sally Chan of the University of Pennsylvania, government and community agencies, and researchers at the University of Illinois and Emory University suggests that artificial intelligence (AI) can facilitate theory- and evidence-based message selection.

Research

The Politics of Entertainment Media: How "The Apprentice" Helped Trump in 2016

A new study by APPC's Shawn Patterson Jr. and Annenberg alum Eunji Kim found that the image Donald Trump cultivated on the popular reality show increased his vote share in the 2016 Republican primary.

Graduate Student News

Student Profile Video: Kate Okker-Edging

Okker-Edging talks about her work on mental health communication resources like 988 and chatbots, and particularly their effects on marginalized populations.

Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.