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Research

Rise in Gun Violence in Top U.S. Movies Parallels Growth in Gun Homicides Among Young People

A new study by Annenberg Public Policy Center has found that the portrayal of guns in popular entertainment in the past two decades closely paralleled the increase in firearm use in real-world homicide rates among American youth.

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Research

AI Used for Real-Time Selection of Actionable Messages for Government and Public Health Campaigns

A new study conducted by Dolores Albarracín and Man-pui Sally Chan of the University of Pennsylvania, government and community agencies, and researchers at the University of Illinois and Emory University suggests that artificial intelligence (AI) can facilitate theory- and evidence-based message selection.

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Research

The Politics of Entertainment Media: How "The Apprentice" Helped Trump in 2016

A new study by APPC's Shawn Patterson Jr. and Annenberg alum Eunji Kim found that the image Donald Trump cultivated on the popular reality show increased his vote share in the 2016 Republican primary.

Kate Okker-Edging in a tent with several people in the background
Graduate Student News

Student Profile Video: Kate Okker-Edging

Okker-Edging talks about her work on mental health communication resources like 988 and chatbots, and particularly their effects on marginalized populations.

Vector illustration of silhouettes of heads and brains meant to convey variation in mindsets and emotions
Research

Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

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News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

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Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

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Graduate Student News

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

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Research

First Findings from US 2020 Facebook & Instagram Election Study Released

Unprecedented research by Prof. Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure.

Professors and a group of 10 graduate students seated in a semi circle in the Plaza Lobby of the Annenberg School
Faculty News

New Center to Focus on Information Networks and Democracy

Directed by Sandra González-Bailón and co-directed by Yphtach Lelkes, the Center for Information Networks and Democracy will analyze the benefits and risks of digital technologies for political and civic engagement.