About the Program
Read about our curriculum, faculty, and opportunities to learn and connect with changemakers like you.
Who is this program for?
The Executive Program in Digital Media for Social Impact (DMSI) is a place for anyone seeking to better navigate the complex intersection of internet technologies and social justice.
- It is for professionals working in mission-driven organizations who need tools and frameworks to achieve their digital outreach, membership, and fundraising goals.
- It is for activists seeking to harness digital media for accelerating their movements and mobilizing their communities.
- It is for tech and media professionals who want to use their skills and knowledge for positive change, but aren’t sure where to start.
- It is for anyone who wants to harness the power of media to drive change.
The Executive Program in Digital Media for Social Impact is a non-credit, non-degree, master’s level certificate program. At program completion, students will receive a signed certificate from the University of Pennsylvania School of Social Policy and Practice and the Annenberg School for Communication.
Program Goals and Highlights
The Executive Program in Digital Media for Social Impact combines emerging research on digital technologies and social change with practical applications, frameworks, and tools.
You won’t just leave the program with an enhanced digital toolkit; you’ll also have a new understanding of the relationship between technology and social impact, developed in conversation with communication experts and fellow changemakers. Throughout the program, you will:
- Learn research-driven approaches to designing, launching, and evaluating digital outreach campaigns
- Develop a critical understanding of the affordances and limitations of digital technologies for social impact
- Cultivate your unique digital voice and audience
- Build a digital media approach capable of adapting with emerging technologies
- Connect with and learn alongside a diverse cohort of activists, professionals, and changemakers
The digital tools we use every day have the potential to take our social change goals from idea to implementation to impact. DMSI will help you build the critical knowledge and skills you need to make it happen.
Over the course of five months — February to June of 2022 — you will take four online courses, join group discussions, and join virtual gatherings to develop, launch, and evaluate custom impact frameworks for your digital initiatives. There will also be a three-day gathering on March 2-4, 2022 on the campus of the University of Pennsylvania.
Here is a month-by-month breakdown of the program:
The Social Impact of Digital Media — Part 1
Convening on Penn’s Campus
The Social Impact of Digital Media — Part 2
Digital Marketing for Social Impact
Leading Scholars and Practitioners
Our instructors stand at the forefront of digital media research and practice. As platforms and technologies evolve and advance, there is no better time to learn from leading experts about the complex relationship between social media and social impact.
Fresh content is released every Sunday, so you can review it at any point during the week, on your own time. Weekly content includes video lectures, readings, applied assignments, and discussions that take 4-6 hours a week to complete.
Assignments invite you to integrate tools into your own work and discover new possibilities through case studies. Throughout the program, the teaching team will guide you through the process of developing a mission-driven digital media strategy for your existing organization or a new initiative.
Access to Community
Throughout the program, participate in group video calls for constructive feedback from a dedicated teaching team and your peers. Whether you’re feeling “stuck” or want to bounce around ideas, your colleagues are just a video call away.
Ivy League Education
Graduates receive an Ivy League education and a signed certificate from the University of Pennsylvania, a credential that’s known and respected around the world.
Deadlines & Tuition
|Early Decision Application Deadline||November 8, 2021|
|Early Decision Tuition||$4,650|
|Regular Decision Application Deadline||December 8, 2021|
|Regular Decision Tuition||
Join our inaugural class of DMSI scholars. We are excited to dive into these topics together!
Technology & Social Impact
“Ethics, equity and social good need to be at the forefront of our digital world — but we're not there yet. The DMSI program will allow learners to enhance their understanding of the relationship between technology, community, and social impact to become thoughtful leaders in this space.”—Lauren Krapf, Counsel for Technology Policy & Advocacy, Anti-Defamation League; CSIS Executive Program Alum