Undergraduate Course Descriptions
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Quantitative Research Methods in Communication
- Fall 2022
- Spring 2023
- Fall 2023
- Spring 2024
This course is a general overview of the important components of social research. The goal of the course is to understand the logic behind social science research, be able to view research with a critical eye and to engage in the production of research. It will cover defining research problems, research design, assessing research quality, sampling, measurement, and causal inference. The statistical methods covered will include descriptive and inferential statistics, measures of association for categorical and continuous variables, inferences about means, and the basic language of data analysis. Course activities will include lectures, class exercises, reading published scientific articles, using statistical software, and discussing research featured in the news. This course fulfills the research methods course required of Communication majors. Fulfills Foundational Approaches: Quantitative Data Analysis.