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Research

What Makes News Get Shared Widely? The Answer Is in Your Head.

A new study from the Communication Neuroscience Lab suggests that targeting self-and-social areas of the brain encourages information sharing online.

Vector illustration: People read false news from newspaper, on social media, and TV
Research

Instead of Refuting Misinformation Head-On, Try “Bypassing” It

A new study from Professor Dolores Albarracín has found that redirecting an individual’s attention away from misinformation and toward other beliefs can be just as effective as debunking it.

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Research

A Century of Newspaper Ads Shed Light on Indigenous Slavery in Colonial America

Since the beginning of journalism in America, newspapers have been funded by advertising. In the 18th century, alongside advertisements for...

A paper survey with columns reading "Somewhat Agree" "Strongly Agree" and "Agree Completely" and bubbles to be filled in. A pencil is placed on the paper.
Research

How to Protect the Integrity of Survey Research

Science requires data, and survey research is one important means of gathering it. Surveys provide a scientific way of acquiring...

A closeup photo of a person holding a box of old photographs. In one hand, the person is holding a black and white photograph of a child
Research

What Do Our Ancestral Family Ties Say About Our Political Beliefs?

The first institution we experience in life is family. As long as humans have existed, they have gathered in groups...

Decorative collage of world map with circles and corona viruses as well as various line and bar charts
Research

What Statistics are Most Likely to Promote Positive Actions During a Pandemic?

A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.

People sitting holding smartphones overlayed with an abstract illustration of networks
Research

Americans Don’t Understand What Companies Can Do With Their Personal Data — and That’s a Problem

A new survey of 2,000 Americans finds that people don’t understand what marketers are learning about them online and don’t want their data collected, but feel powerless to stop it.

Decorative graphic taken from YouTube Politics Dashboard
Research

Radicalization at a Glance: Penn Media Accountability Project Launches Interactive Data Dashboard

As part of its Penn Media Accountability Project (PennMAP), the Computational Social Science Lab launches the first in a series of interactive data visualizations designed to make their research accessible and engaging.

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Research

Mocktails or Cocktails? Having a Sense of Purpose in Life Can Keep Binge Drinking At Bay

A new study reveals that having a sense of purpose in daily life can influence college students’ decisions on day-to-day alcohol consumption.

Lit-up boxes showing social media icons against black background. From L to R: Twitter, YouTube, Instagram, and Facebook.
Research

Is Social Media Good or Bad for Social Unity?

Annenberg professors Sandra González-Bailón and Yphtach Lelkes reviewed all of the previous literature to compile what scholars have discovered to date.