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The Role of Trust and Knowledge in Overcoming Vaccination Hesitancy

A new study finds willingness to be vaccinated against Covid-19 is anchored in factors such as trust in health authorities, knowledge about vaccination in general, flu vaccination history, and patterns of media reliance.


Vaccine Science and Side Effects: How News Messages Affect Views on Vaccination

News about vaccine safety increases public acceptance of vaccines, but less so when juxtaposed with a personal narrative about side effects.


Annenberg Alumni News, Fall 2018

The latest news from Annenberg School graduate alumni.


Annenberg Alumni Make the Calls on Election Night

Kristen Conrad, Ken Winneg, Talia Jomini Stroud, Melissa Herrmann, and Eran Ben-Porath worked behind-the-scenes at ABC and CBS.


Alarm and Response for Emerging Health Threats: Social Media, News and Zika

Traditional news accounts and Twitter messages had different associations with risk perceptions and behavior during the 2016 U.S. Zika virus outbreak.


Social Media Can Complement Surveys on Public Health Issues

A new study suggests that social media conversations can be used to monitor and predict people’s attitudes and knowledge about Zika.

Faculty News

Numerous Annenberg Faculty and Alumni in New Book: The Oxford Handbook of Political Communication

The handbook focuses on the greatest theoretical contributions to the field of political communication.


What Viewers Learned From the 2016 General Election Presidential Debates

Knowledge about some issues increased but judgments about who was qualified to be president didn't change.


Pope’s Encyclical Did Not Raise Broad Public Concern Over Climate Change

Study finds little overall change in concern among Catholics and non-Catholics.


Despite the Lure of Football, Study Finds Viewers Learned From Presidential Debate

While the debates do help viewers understand candidate positions, if those positions change, viewers can also be confused.