The Communication Neuroscience Lab, led by Emily Falk, Ph.D., is a supportive and highly-collaborative group of researchers focused on the neuroscience of persuasive messaging.
We believe that our science is better with a diverse team. We embrace and encourage our lab members’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our lab members who they are.
Office: 328 ASC
Emily Falk (she/her) is a Professor of Communication, Psychology, and Marketing at the University of Pennsylvania, Director of Penn's Communication Neuroscience Lab and a Distinguished Fellow of the Annenberg Public Policy Center. Falk is an expert in the science of attitude and behavior change. Her research uses tools from psychology, neuroscience, and communication to examine what makes messages persuasive, why and how ideas spread, and what helps people get on the same page when communicating. Her work has been widely covered in the popular press in the U.S. and abroad (e.g., New York Times, Washington Post, BBC, Forbes, Scientific American, and others), and she has consulted for and collaborated with major corporations, NGOs, and the government. Her research has been recognized by numerous awards, including early career awards from the International Communication Association, the Society for Personality and Social Psychology Attitudes Division, a Fulbright grant, Social and Affective Neuroscience Society, a DARPA Young Faculty Award, and the NIH Director’s New Innovator Award. She was named a Rising Star by the Association for Psychological Science. She received her bachelor’s degree in Neuroscience from Brown University, and her Ph.D. in Psychology from the University of California, Los Angeles.
Nicole (she/her) is a research director at the Annenberg School for Communication. She is interested in understanding the links between brain activity and health-related behaviors and outcomes. Nicole is currently the research director for an NCI-funded R01 project examining how exposure to point-of-sale tobacco marketing causally affects cigarette cravings and smoking, and neural reactivity to smoking cues. She received her B.S. from Brandeis University and her Ph.D. in Neuroscience from the University of Pennsylvania.
Dani (she/her) is a Research Director at the Annenberg School for Communication. Her research focuses on cognitive and motivational factors that support self-control and healthy decision making. The overarching goal of Dani’s research is to use neuroscience to design and evaluate translational interventions that facilitate behavior change and improve health and well-being across the lifespan. She received her B.S. from Chapman University, her M.S. from Stockholm University (Sweden), and her Ph.D. in Psychology from the University of Oregon.
Matt is a Research Scientist at the Annenberg School for Communication at the University of Pennsylvania. His research background includes corpus linguistics, natural language processing, and data mining with a focus on extracting linguistic patterns and networks from large textual databases (or corpora). He is interested in combining linguistic analyses of media language and persuasive discourse with behavioral and neuroscience approaches.
Laetitia Mwilambwe-Tshilobo (she/her) is a postdoctoral researcher at the Annenberg School for Communication. The overarching goal of her research program is to provide a mechanistic understanding of how loneliness affects brain function, and how the brain supports human sociality. Prior to joining Annenberg her research focused on understanding how the experience of loneliness influences the functional organization of large-scale brain networks and how this organization differs across the adult lifespan. Currently, her research explores how the qualities of people’s social networks (e.g., closeness) influences the relationship between loneliness and brain function. She received her B.A. in neuroscience from the College of Wooster, a M.Sc. in neuroscience from the University of Hartford, a M.A. in developmental psychology from Cornell University, and a Ph.D. in neuroscience from McGill University.
Alyssa (Allie) Sinclair is the Joan Bossert Post-Doctoral Research Fellow at the Penn Center for Science, Sustainability and the Media, and the Annenberg Public Policy Center. She collaborates with Emily Falk and others at Penn to develop interventions to change beliefs and behaviors pertaining to climate change and health. Allie draws on her expertise in learning, memory, and motivation to design interventions that are informed by cognitive neuroscience. Her research interests include knowledge and belief updating, learning from error, risk communication, information seeking and sharing, and misinformation correction. To conduct this interdisciplinary research, Allie uses a combination of in-lab and online behavioral studies, functional neuroimaging, and large-scale online field studies. Prior to joining PCSSM, Allie completed a PhD in Psychology & Neuroscience at Duke University and an Honours BSc in Experimental Psychology at the University of Toronto.
Diego Reinero is a MindCORE Postdoctoral Research Fellow at the University of Pennsylvania. He investigates how people's moral and political views change through conversations and social networks, and why such changes can be so difficult. By integrating insights from intergroup relations, social identities, communication and persuasion, social norms, and network theory, Diego aims to understand and predict moral and political attitude change at the individual and collective level. He employs a wide range of methods including surveys, real conversation and social network experiments, and big data analytics. Prior to joining Penn, Diego was a Presidential Postdoctoral Research Fellow at Princeton University. Diego completed his Ph.D. in social psychology at New York University and holds a B.S. in both psychology and business from Skidmore College. You can find Diego on Twitter @diegoareinero.
Mary E. Andrews (she/her) is a doctoral student studying health communication at the Annenberg School for Communication. She uses neuroscience, behavioral, and self-report methods to study how the intersection of identities, social experiences, and structural inequalities influence the way individuals process different types of messages, and how exposure to messages leads to changes in health behavior. Andrews conducts studies examining the effects of exposure to tobacco advertisements on people from marginalized groups who have been disproportionately harmed by the tobacco industry. She also studies the effectiveness of different types of health communication strategies to reduce health disparities, with a particular interest in narratives. Prior to joining the lab she received her B.A. from Hampshire College and was a postbaccalaureate fellow at the National Institutes of Health.
Darin Johnson (he/him) is a doctoral student at the Annenberg School for Communication at the University of Pennsylvania. His interests are at the intersection of brain, identity, and health. Darin is specifically interested in understanding how people with marginalized identities code switch, and how they attempt to understand the minds of people around them. Prior to joining the lab, Darin completed his B.S. in Neuroscience with additional majors in Spanish and Medicine Science & The Humanities at Johns Hopkins University, as well as his M.A. in International Education at the Universidad de Alcalá.
Jeesung (she/her) is a doctoral student at the University of Pennsylvania studying Psychology. She is interested in how we can effectively persuade people to engage in healthier lifestyles and socially beneficial behaviors. Her research is particularly focused on using brain network approaches to explain individual differences in susceptibility to persuasive health messages and pro-environmental ads and figure out which content of these messages is most strongly associated with real-world behavior change in the future. She is also interested in the crossover between social networks and brain networks and how these networks can inform us about individual differences in mental health (e.g., loneliness). Prior to joining the lab, she completed her B.A. in Psychology and B.S. in Brain and Cognitive Sciences at Korea University, as well as her M.S. in Cognitive Science at Yonsei University.
Taurean (he/him) is a doctoral student at the University of Pennsylvania studying Psychology. He explores the intersection of psychology, network science, and platform technologies to answer questions about how diverse communities form, collaborate, and innovate to solve shared challenges. His current research examines if emotion regulation ability supports the development of diverse peer groups. He is also interested in how people use identity to signal authority in social media debate. Prior to joining the lab, he completed his BA in Human Biology at Stanford, his MA in Psychology at Stanford University, and has worked various roles in the digital technologies sector as a product manager, strategist, and most recently as Director of Innovation at Technology Futures Lab in New Zealand.
Christian is a PhD student in Psychology. He received his Bachelor’s Degree in Neuroscience and Psychology from Duke University. He is interested in individual differences in decision making, specifically the role that socioeconomic factors influence this process.
Thandi is a doctoral student at the Annenberg School for Communication. She is interested in the ways in which messaging can target the cognitive barriers (i.e. uncertainty intolerance, discounting, affective predictions) that influence decisions regarding health and sustainability. She uses a mixed-methods approach, including fMRI, actigraphy, behavioral tasks, and standardized assessments. Prior to joining the lab, she completed her B.A. in Psychology at Florida International University, and worked as a Clinical Research Coordinator in several research labs within the Department of Psychiatry at the University of Pittsburgh.
Ben (he/him) is a doctoral student at the Annenberg School for Communication. He is interested in how we can induce motivational factors to facilitate positive behavior change and improve decision-making related to health and the environment. Prior to joining the lab, Ben received a bachelor’s degree in Psychology at Temple University, and then worked as a lab manager at Duke University, where he studied the development of real-time fMRI neurofeedback interventions aimed to enhance motivation and reward sensitivity, the maladaptive qualities of perfectionism, and college-campus eating behavior.
Kirsten (she/her) is a doctoral student at the Annenberg School for Communication at the University of Pennsylvania. Her work lies at the intersection of cognitive science and community-engaged social research, using mixed methods to (a) characterize and predict processes of collective action, and (b) develop intervention tools to promote civic and political engagement. She is interested in both online and offline civic/political behavior, and in how they intersect. She is also interested in the political economy of collective action and democracy. Her work currently focuses on the psychological, social, and structural processes underlying climate action and inaction. Before joining the Annenberg School for Communication, Lydic previously worked as a researcher and lab tech for four years in the Brain and Cognitive Sciences department at the Massachusetts Institute of Technology. She holds a Bachelor of Arts from Hampshire College.
Lab Managers and Research Coordinators
Alexandra (Ally) Paul
Ally (she/her) is the senior research coordinator for the GeoScan Smoking Study and co-lab manager for the CN Lab. After graduating from Swarthmore College with a B.A. in Psychology, she spent two years at Penn serving as lab manager for both the CN Lab and the Peace and Conflict Neuroscience Lab. Her research has examined behavioral interventions aiming to promote healthy behaviors, combat Islamophobia, increase civic engagement, and facilitate preoperative patients’ comprehension and retention of medical information.
José is a senior research coordinator and co-lab manager for the CN Lab. He graduated from the University of Pennsylvania with a B.A. in Communication. His previous research looked at the framing and victim portrayals of hurricane news coverage using computational textual analysis, and how message sensation value and sensation-seeking relate to adolescents’ verbal responses towards anti-smoking messages. He is interested in learning more about how multidisciplinary approaches can be used to predict behavior change.
Omaya (she/her) is a Senior Research Coordinator for the GeoScan Smoking Study and a joint research fellow with CNLab and the Netter Center for Community Partnerships. She graduated with her B.A. in Health and Societies at the University of Pennsylvania and her Master of Public Health at the Perelman School of Medicine. She also has a background in visual arts, which she hopes to combine with her passion for public health through exploration of visual health communication strategies. Her current research focuses on how health behaviors, decisions, and outcomes related to nicotine usage can be explained by neural responses to nicotine product advertisements. She hopes to facilitate community engagement with the lab's research by using visual health communication to make the research more broadly accessible.
Anthony is a research coordinator for the CN Lab. Anthony graduated from Temple University with a B.S. in Neuroscience, and has spent the past few years working in various research labs around the country investigating topics such as working-memory in different populations of children, generalization and categorization, and employing different biometric techniques to investigate decision making.
Steven is a research coordinator and co-lab manager for the CN Lab. His research has looked at cross-cultural differences in prosocial lying, how self-regulation (e.g. grit and implicit theories) predicts subjective well-being, and the use of computerized text analysis to measure behavior change. He is interested in learning more about multidisciplinary approaches to study self-regulation and behavior change, as well as the application of Bayesian inference to social science. He holds a B.A. in Psychology from Southwestern University and a M.A. in Psychological Research from Texas State University.
Farah is a research coordinator for the GeoScan Smoking Study. She graduated in 2023 from the University of Pennsylvania with a B.A. in Psychology. Farah is interested in investigating day-to-day factors that influence health behaviors. Her previous work has examined the relationship between affect and alcohol use in daily life, as well as the the role of sleep quality on food intake among college students.
Undergraduate Research Assistants
- Simon Rodriguez Cabrera, Olivia Nicastro
Former Research Directors
- Yoona Kang is an Assistant Professor of Psychology at Rutgers University in Camden.
- Rebecca Martin is a Senior Research Fellow in Consumer Response at the Consumer Financial Protection Bureau.
Former Postdoctoral Fellows
- Emile Bruneau was the Director of the Peace and Conflict Neuroscience Lab at the University of Pennsylvania.
- Shannon Burns is an Assistant Professor of Psychological Science and Neuroscience at Pomona College.
- Hang-Yee Chan is a Lecturer in Marketing at King’s College London.
- Jason Coronel is an an Associate Professor in the School of Communication at The Ohio State University.
- Bruce Doré is an Assistant Professor in Marketing at McGill University.
- Boaz Hameiri is a Senior Lecturer and the Head of the Program in Conflict Management and Mediation at Tel Aviv University.
- Agnes Jasinska is a Data Services Specialist at Bucknell University.
- Nina Lauharatanahirun is an Assistant Professor of Biomedical Engineering and Biobehavioral Health at Pennsylvania State University.
- Bradley Mattan is a Senior UX Researcher at Vivid Seats.
- Samantha Moore-Berg is an Assistant Professor in the Department of Psychology at the University of Utah.
- Prateekshit "Kanu" Pandey is an Assistant Professor in the Department of Communication at UC Santa Barbara.
- Teresa Pegors is an Assistant Professor at Azusa Pacific University.
- Ralf Schmälzle is an Associate Professor in the Department of Communication at Michigan State University.
- Steven Tompson is a Senior Manager in Decision and Data Science at Guild Education.
Former Graduate Students
- Joe Bayer is an Associate Professor in the School of Communication and the Translational Data Analytics Institute at The Ohio State University.
- Elisa Baek is an Assistant Professor in the Department of Psychology at the University of Southern California.
- Josh Carp is a Site Reliability Engineer at Cockroach Labs.
- Chris Cascio is an Assistant Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison.
- Mia Jovanova is a Visiting Scientist at the SaxeLab at MIT and a Scientific Director at of the CSS Health Lab at the University of St. Gallen and ETH Zurich.
- Minji Kim is an Assistant Professor of Health Promotion, Education, and Behavior in the Arnold School of Public Health at the University of South Carolina.
- Elissa Kranzler is a Senior Researcher in Health Communication at Fors Marsh Group.
- Jiaying Liu is an Associate Professor in the Department of Communication Studies, and a Courtesy Faculty Member in the Department of Psychology, at the University of Georgia.
- Kristin Shumaker is a Classifier at SSRN.
- Prateekshit "Kanu" Pandey is an Assistant Professor in the Department of Communication at UC Santa Barbara.
- Jacob Pearl is a Data Scientist at Aramark Sports + Entertainment.
- Rui Pei is a Postdoctoral Scholar at the Stanford Social Neuroscience Laboratory.
- Keana Richards is a Quantitative User Experience Researcher at Google.
- Christin Scholz is an Assistant Professor in Persuasive Communication at the University of Amsterdam.
Former Lab Managers/Research Coordinators
- Liz Beard is received her Ph.D. in Decision Neuroscience at Fox School of Business at Temple University and is now a Postdoctoral Research Fellow at the Wharton Neuroscience Initiative.
- Melis Çakar is pursuing a Ph.D. in Neuroscience at UCLA.
- Susan Hao is pursuing a Ph.D. in Cognitive Neuroscience at the University of California, Berkeley.
- Lynda Lin recieved her Ph.D. in Psychology from the University of Illinois Urbana-Champaign and is now a Data Scientist at Getty Images.
- Silicia (Lolo) Lomax received her MPH from the University of Pennsylvania and is now a Senior Associate at Waxman Strategies and the Executive Director of United Against Inequities in Disease.
- Frank Tinney received his M.D. from Wayne State University and is in the Abdominal Transplant Surgey Fellowship Program at John Hopkins Health.
Former Research Staff
- JP Obley (former programmer for the CN Lab) is a Founding Engineer at Parrot AI.
- Nick Wasylyshyn (former research associate for the CN Lab) is a Product Manager at Vetted.
Former Research Assistants
Destiny Dennis, Gabby Culbreath, Sam Costello, Joyce Davis, Ana Acevedo, Esther Fleischer, Anna Waldzinska, Gabrielle Rosenzweig, Grace Ringlein, Hadeel Saab, Kim Siew, Lizette Grajales, Meredith Mitchell, Susan Zhang, Cristine Oh, Kinari Shah, Becky Lau, Alison Sagon, Gabrielle Cheng, Larisa Svintsitski, Caroline Meuser, Jackie Cho, Lauren Wilson, Megan Black, Alexander Riccio, Julia Shteyngardt
Former MindCORE Summer Fellows (more info here)
Denise Cortés-Cortés (University of Puerto Rico), Arden Spehar (Vassar College), Carlos Santana (Pomona College), Zora Woolfolk (University of Kentucky)
Interested in joining our lab?
Learn more about joining our lab as a postdoctoral fellow, graduate student, or undergraduate researcher.