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Study Finds Surprising Source of Social Influence

Want to promote your new product or trigger a shift in thinking? Steer clear of the influencers.

Faculty News

Centola and Pickard Honor Former Penn Faculty with New Chair Names

Centola and Pickard have chosen legendary scholars Elihu Katz and C. Edwin Baker.

Faculty News

Damon Centola Publishes New Book on Behavior Change

Change: How to Make Big Things Happen was published by Little, Brown & Co.

Research

Why Independent Cultures Think Alike When It Comes to Categories: It's Not in the Brain

In contrast to prior hypotheses, this experiment shows that people are not born with category systems already in their brains.

Research

Meeting the Challenge of Vaccination Hesitancy: Q&A with Damon Centola

Can the study of network dynamics offer solutions for curbing the anti-vaccine movement?

Research

What is Your Risk from Smoking? Your Network Knows!

A new study found that people more accurately assess smoking’s risks when they discuss their ideas with others.

Faculty News

Network Dynamics Scholar Damon Centola Promoted to Full Professor

He is radically changing the way we understand longstanding sociological and communication issues.

News

Awards and Honors from ICA’s 2019 Annual Conference in Washington, D.C.

Seventeen faculty and students were recognized for their work.

Faculty News

Centola and Guilbeault Receive Research Grant from Facebook

They will investigate how to categorize content online.

Research

Echo Chambers May Not Be as Dangerous as You Think, New Study Finds

Collective intelligence can increase belief accuracy even in politically homogenous groups.