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The Politics of Entertainment Media: How "The Apprentice" Helped Trump in 2016
A new study by APPC's Shawn Patterson Jr. and Annenberg alum Eunji Kim found that the image Donald Trump cultivated on the popular reality show increased his vote share in the 2016 Republican primary.
Student Profile Video: Kate Okker-Edging
Okker-Edging talks about her work on mental health communication resources like 988 and chatbots, and particularly their effects on marginalized populations.
Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It
Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.
Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow
At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.
What Are the Most Effective Strategies To Inspire Action on Climate Change?
The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.
Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research
Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.
First Findings from US 2020 Facebook & Instagram Election Study Released
Unprecedented research by Prof. Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure.
New Center to Focus on Information Networks and Democracy
Directed by Sandra González-Bailón and co-directed by Yphtach Lelkes, the Center for Information Networks and Democracy will analyze the benefits and risks of digital technologies for political and civic engagement.
What Statistics are Most Likely to Promote Positive Actions During a Pandemic?
A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.
Doctoral Student Tom Etienne Traces Public Opinion on Global Issues
Tom Etienne, joint doctoral student at the Annenberg School for Communication and the Department of Political Science, uses his skills in data collection to analyze political opinions.
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