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Largest Quantitative Synthesis to Date Reveals What Predicts Human Behavior and How to Change It

Prof. Dolores Albarracín and her team dug through years of research on the science behind behavior change to determine the best ways to promote changes in behavior.

News

Cerianne Robertson Named 2024-26 George Gerbner Postdoctoral Fellow

At USC Annenberg, Robertson has studied media narratives and discourses that sustain power relations, particularly for cites and sports mega-events.

Research

What Are the Most Effective Strategies To Inspire Action on Climate Change?

The Communication Neuroscience Lab is conducting an intervention tournament, testing six strategies to change beliefs and intentions regarding climate change.

Doctoral Students Collaborate With Philadelphia High School Students on Health Communication Research

Thandi Lyew and Brittany Zulkiewicz worked with local teens through a Penn Graduate Community-Engaged Research Fellowship.

Research

First Findings from US 2020 Facebook & Instagram Election Study Released

Unprecedented research by Prof. Sandra González-Bailón and colleagues reveals the influence of Facebook's algorithms on political news exposure.

Faculty News

New Center to Focus on Information Networks and Democracy

Directed by Sandra González-Bailón and co-directed by Yphtach Lelkes, the Center for Information Networks and Democracy will analyze the benefits and risks of digital technologies for political and civic engagement.

Research

What Statistics are Most Likely to Promote Positive Actions During a Pandemic?

A new study from PIK Professor Dolores Albarracín and Research Associate Haesung Annie Jung finds that some COVID statistics are more effective than others at encouraging people to change their behavior.

Graduate Student News

Doctoral Student Tom Etienne Traces Public Opinion on Global Issues

Tom Etienne, joint doctoral student at the Annenberg School for Communication and the Department of Political Science, uses his skills in data collection to analyze political opinions.

Research

Radicalization at a Glance: Penn Media Accountability Project Launches Interactive Data Dashboard

As part of its Penn Media Accountability Project (PennMAP), the Computational Social Science Lab launches the first in a series of interactive data visualizations designed to make their research accessible and engaging.

Research

Mocktails or Cocktails? Having a Sense of Purpose in Life Can Keep Binge Drinking At Bay

A new study reveals that having a sense of purpose in daily life can influence college students’ decisions on day-to-day alcohol consumption.