The proposed program of research is designed to (1) identify the neurocognitive signatures of health communications that are successful at changing behavior at the population level; (2) use these maps to forecast the success of novel health messages; and, (3) use the information gained about underlying mechanisms that promote message success to advance theory. Achievement of our goals (to identify neural patterns that predict message success and to test the psychological meaning of these activations) will facilitate the design and dissemination of more effective health messages, and will allow more efficient translation of core theoretical advances across behavior and disease specific silos.
Can Neuroscience Dramatically Improve our Ability to Design Health Communications?
National Institute on Drug Abuse
01 Sep 2013 to 31 May 2017