
Media Guide
Advice from the Annenberg Communications Office on writing for the public and giving media interviews
Photo Credit: Kaitlyn Baker / Unsplash
Writing for Popular Media

What Editors Look For
How to make sure your topic is timely and relevant to readers

Writing Tips
Do you have a lede? A nutgraf? Information on tone and structure for popular media.

Pitching Editors
How to submit your story ideas or finished pieces

News Outlets
A selection of publications that seek contributions from academics, with info on what they are looking for and how to submit

Preparing for a Media Interview
Tips on how to sound your best and avoid problems.

Asking Questions
Ensuring that you know who you're talking to and what you'll be talking about

Giving Great Quotes
A little preparation can help you deliver what a journalist is looking for.

How to Sound Good on Camera
Got a video interview? Tips on how to sound your best.