![Hands typing on a keyboard, Credit to Kaitlyn Baker / Unsplash](/sites/default/files/styles/320w/public/2022-09/Hands%20on%20Keyboard%20Unsplash%20Kaitlyn%20Baker%201920%20x%20930.jpg?itok=vFRL1wjs)
Media Guide
Advice from the Annenberg Communications Office on writing for the public and giving media interviews
Photo Credit: Kaitlyn Baker / Unsplash
Writing for Popular Media
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Yellow_Bar_0.png?itok=Uc8pqBpf)
What Editors Look For
How to make sure your topic is timely and relevant to readers
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Yellow_Bar_0.png?itok=Uc8pqBpf)
Writing Tips
Do you have a lede? A nutgraf? Information on tone and structure for popular media.
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Yellow_Bar_0.png?itok=Uc8pqBpf)
Pitching Editors
How to submit your story ideas or finished pieces
![A printed New York Times rolled up, wrapped in a rubber band](/sites/default/files/2022-09/NYT%20Unsplash%20Jon%20Tyson.jpg)
News Outlets
A selection of publications that seek contributions from academics, with info on what they are looking for and how to submit
![Card Component Background Solid color background](/sites/default/files/2020-12/PennRed_1920x550.png)
Preparing for a Media Interview
Tips on how to sound your best and avoid problems.
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Bar_360w_3.png?itok=rtAw1fon)
Asking Questions
Ensuring that you know who you're talking to and what you'll be talking about
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Bar_360w_3.png?itok=rtAw1fon)
Giving Great Quotes
A little preparation can help you deliver what a journalist is looking for.
![Decorative bar](/sites/default/files/styles/360w/public/2020-12/Bar_360w_3.png?itok=rtAw1fon)
How to Sound Good on Camera
Got a video interview? Tips on how to sound your best.