Hands typing on a keyboard, Credit to Kaitlyn Baker / Unsplash

Media Guide

Advice from the Annenberg Communications Office on writing for the public and giving media interviews

Photo Credit: Kaitlyn Baker / Unsplash

Writing for Popular Media

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What Editors Look For

How to make sure your topic is timely and relevant to readers

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Writing Tips

Do you have a lede? A nutgraf? Information on tone and structure for popular media.

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Pitching Editors

How to submit your story ideas or finished pieces

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News Outlets

A selection of publications that seek contributions from academics, with info on what they are looking for and how to submit

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Preparing for a Media Interview

Tips on how to sound your best and avoid problems.

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Asking Questions

Ensuring that you know who you're talking to and what you'll be talking about

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Giving Great Quotes

A little preparation can help you deliver what a journalist is looking for.

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How to Sound Good on Camera

Got a video interview? Tips on how to sound your best.