Undergraduate Course Descriptions
Below are brief descriptions of the various communication courses offered to undergraduates. Course descriptions may sometimes change; some courses may not be offered every year; and new courses may be added. To view the current course offerings, click here.
COMM 123: Critical Approaches to Popular Culture (Lingel/Paxton)
Popular culture has been alternately condemned as too trivial to warrant attention and too powerful to resist. Its consumers have been dubbed fashion victims, couch potatoes and victims of propaganda. This course considers these critiques, as well as those that suggest that popular culture can be emancipatory, allowing for the creation and renegotiation of meaning. Over the course of the semester we consider the impacts of various forms of popular culture, and discuss their effects on how we see ourselves and others. We explore the ever-shifting distinctions between high, middlebrow, and low culture and analyze how power and resistance structure the production and consumption of popular texts.
COMM 125: Introduction to Communication Behavior
(Fulfills General Requirement I: Society)
This course introduces students to the theoretical models and research methods used to study communication and behavior, with a focus on mass media processes and effects. Topics examined include: the social construction of meaning through communication, effects of media violence, children’s responses to educational television, the political impact of the news, the influence of social media on relationships, and the role of media in creating and perpetuating gender, racial, and ethnic stereotypes. The aim of the course is to provide students with (1) a general understanding of research on attitudinal and behavioral aspects of mediated and interpersonal communication, and (2) the basic conceptual tools needed to critically evaluate the assumptions, theories, and empirical evidence supporting conclusions about communication behavior and media effects. Toward this end, though the paradigms of critical and cultural studies will be reviewed briefly, the class will focus on social scientific approaches to understanding communication behavior. Students have the option of producing a multi-media capstone project or writing a term paper on a communication behavior-related topic of their choice. This class meets twice a week (WF) as a lecture and once a week (M) in smaller group seminars.
COMM 130: Media Industries and Society (Turow)
(Fulfills General Requirement I: Society)
The aim of this course is to prepare you to work in the media business as well as to be an informed citizen by acquainting you with the work and language of media practitioners. The class also investigates the exciting, and (to some employed there) scary changes taking place in the news industry, the advertising industry, the movie industry, and several other areas of the media system. In doing that, the course ranges over economic, political, legal, historical, and "cultural" considerations that shape what we see when we go online, use social media, watch TV, read books, play video games, and more. You'll never look at media the same way again.
COMM 203: Media, Culture & Society in Contemporary China (Yang)
(Fulfills Cross Cultural Analysis Requirement)
This course studies contemporary China in the context of globalization. Starting with an analysis of the origins of economic reform and the struggles for political change in the 1970s and 1980s, the course moves on to cover critical issues in the twenty-first century, including migration and work, middle class consumerism, youth, religion, media and communication, environmental degradation, new forms of inequality, civil society and popular protest. Taking a sociological approach, this course introduces methods and theories for analyzing institutions, inequality, and social change.
COMM 210: Quantitative Research Methods in Communication (Jemmott)
(Fulfills the Quantitative Data Analysis Requirement)
This course is a general overview of the important components of social research. The goal of the course is to understand the logic behind social science research, be able to view research with a critical eye, and to engage in the production of research. It will cover defining research problems, research design, assessing research quality, sampling, measurement, and causal inference. The statistical methods covered will include descriptive and inferential statistics, measures of association for categorical and continuous variables, inferences about means, and the basic language of data analysis. Course activities will include the use of statistical software, lectures, class exercises, reading published scientific articles, and discussing research featured in the news.
COMM 211: Media Activism Studies (Balaji/Pickard)
This seminar provides an introduction to the politics and tactics underlying various types of media activism. The class will examine interventions aimed at media representations, labor relations in media production, media policy reform, activists' strategic communications, and "alternative" media making. The course will draw from an overview of the existing scholarship on media activism, as well as close analysis of actual activist practices within both old and new media at local, national, and global levels. We will study how various political groups, past and present, use media to advance their interests and effect social change. Each member of the class will choose one case study of an activist group or campaign to explore throughout the semester.
COMM 213: Social Media and Social Life (González-Bailón)
The irruption of social media as a means of communication has been said to transform many dimensions of social life, from how we interact with significant others to how we engage in public life - but has it, really? Regardless of the specific technology (blogs, micro-blogs, social networking sites, peer-to-peer networks), social media make interdependence more prevalent, and exposure to information more pervasive. But social networks, and the ties that bring us together, have long mediated the way in which we obtain information, engage in public discussion, and are recruited or mobilized for a public cause. So what has social media brought to the table that is new? This course will evaluate the evidence that can help us answer this question, as well as challenge conventional views and discuss questions that remain open. The effects of social media on ideological polarization, social influence and peer pressure, agenda-setting dynamics, and the formation and effects of social capital are examples of the substantive topics and theoretical debates that will be considered.
COMM 214: Media and South Asia (Balaji)
This course examines the historical development of media institutions across the Indian subcontinent, and how media texts have helped to shape post-colonial national/cultural/religious/social identities, nationalism, and geopolitical relations. The course looks at how the post-colonial State in South Asia (India, Pakistan, Bangladesh, Nepal, Bhutan, and Sri Lanka) has interacted with media industries, and the implications of this interaction.
COMM 225: Children and Media (Woolf)
This course examines children's relationships to media in their historic, economic, political, and social contexts. The class explores the ways in which "childhood" is created and understood as a time of life that is qualitatively unique and socially constructed over time. It continues with a review of various theories of child development as they inform children's relationship with and understanding of media. It reviews public policies designed to empower parents and limit children's exposure to potentially problematic media content and simultaneously considers the economic forces that shape what children see and buy. The course also provides a critical examination of research on the impact of media on children's physical, cognitive, social, and emotional development. Students in this course produce a prototype for an educational children’s media product as their final project.
COMM 226: Introduction to Political Communication (Jamieson/Taussig)
This course is an introduction to the field of political communication, conceptual approaches to analyzing communication in various forms, including advertising, speech making, campaign debates, and candidates' and office-holders' uses of social media and efforts to frame news. The focus of this course is on the interplay in the U.S. between media and politics. The course includes a history of campaign practices from the 1952 presidential contest through the election of 2016.
COMM 230: Advertising & Society (Turow)
This course explores the historical and contemporary role of the advertising industry in the U.S. media system. The course will cover the social history of advertising; the structure of today’s advertising industry; the workings of advertising in digital media; and critical analyses of advertising’s role in society. In addition to academic writings, the class will read industry reports to understand contemporary strategies and processes.
COMM 243: Ethnography and Media for Social Justice (Lingel)
How do qualitative social scientists study urban communities? What kinds of powerful tales can be told about urban lifestyles and social issues in places like Philadelphia? This course will allow students to study various ethnographic treatments of urban communities in the United States, using films, articles, TV serials, and books as guides for the framing of their own independent research on the streets of Philadelphia. Students will also form production teams of two or three people, and these production teams will be responsible for (i) identifying and researching an important urban issue in contemporary Philadelphia and (ii) turning that research into a 15-30 minute video documentary or pod cast. Mixing video/audio journalism with ethnographic methods will enhance their skills at archival and social research, from participant observation and interviewing techniques to sound editing and production. This course is intended to be a rigorous and exciting opportunity for students to tell empirically grounded stories using the voices of their participants and the sounds of the city.
COMM 270: Global Digital Activism (Yang)
This seminar examines the forms, causes, and consequences of global digital activism, defined broadly as activism associated with the use of digital media technologies (e.g., Facebook, Twitter, mobile phones, and the Chinese Weibo). The goal is to provide students with a theoretical tool-kit for analyzing digital activism and to develop a critical understanding of the nature of contemporary activism and its implications for global social change. Major cases to be examined include the "Occupy Wall Street" movement in the U.S., the Arab Spring, the "indignados" protests in Spain, and internet activism in China. Students are required to conduct primary, hands-on research on a contemporary case (or form) of digital activism and produce a final research paper. This research project may be done individually or in small groups.
COMM 275: Communication and Persuasion (Cappella)
This course examines theory, research, and application in the persuasive effects of communication in social and mass contexts. The primary focus will be on the effects of messages on attitudes, opinions, values, and behaviors. Applications include political, commercial, and public service advertising, propaganda, and communication campaigns (e.g. anti-smoking). Students will develop their own communication campaign over the semester. The campaign will include identifying and analyzing the persuasion problem, the target audience’s characteristics and media habits, and then creating a persuasive message consistent with research and practice targeted to the problem and its solution.
COMM 282: Sick and Satired: The Insanity of Humor and How it Keeps Us Sane (Booth)
This course will examine how and why humor, as both an instigator and peacemaker, might be considered one of the most influential and profoundly useful forms of communication devised by human beings. The unique ability of jokes and satire to transcend familiar literary and journalistic forms for the purpose of deepening (or cheapening) socio-philosophical arguments and to inspire (or discourage) debate and participation in public conversations about innumerable political and social issues will be explored. The fearless analytical nature of both high and lowbrow comedy will be examined, as well as its deflective qualities. The course will enable students to consider, through analysis of both contemporary and historical examples, the political and cultural satirist’s unique role in society as a witness, a predictor and, in some circumstances, an instigator of public and private debate. We will examine the role of satire in revealing and mediating differences between disparate social groups based not solely on language differences, but also on political affiliation, cultural identity, ethnicity, gender, religious fellowship, sexual orientation, and socio-economic caste.
COMM 290: Special Topics
COMM 290: Special Topics // Fall 2019 -- Visual Culture and Communication (Erdener)
This course will introduce students to foundational aspects of visual communication theory and practice with particular attention to contemporary culture in the United States. Course readings will engage with critical questions of power, representation and ways of seeing in an increasingly globalized and digitally mediated context. Class discussions will unpack the power dynamics and visual regimes of race, gender, class, and citizenship. Historical case studies will supplement contemporary discussions of the visual. A key theme of this course will be creative forms of subversion and resistance—or, the “image politics” of visual communication. This course will be grounded in the everyday and will draw upon current events and contemporary controversies. Students will become well versed in the study and practice of visual communication—with the option of producing a final creative visual project or critical critique depending on students’ interests.
COMM 292: WARNING! Graphic Content - Political Cartoons, Comix and the Uncensored Artistic Mind (Booth)
This course examines the past, present and future of political cartooning, underground comix, graphic journalism and protest art, exploring the purpose and significance of image-based communication as an unparalleled propagator of both noble and nefarious ideas. The work presented will be chosen for its unique ability to demonstrate the inflammatory effect of weaponized visual jokes, uncensored commentary and critical thinking on a society so often perplexed by artistic free expression and radicalized creative candor.
COMM 300: Public Space, Public Life (Marvin)
Public space as a mediated system of communication anchored in embodied practice. Historical aspects, public space as a cultural signifier, how the organization and regulation of collective spaces facilitates and enriches or hinders common life, public space as a critical component of democracy.
COMM 301: Introduction to the Political Economy of Media (Pickard)
This course has two aims. First, assuming that communications are central to any society, it situates media systems within larger national and international social relationships and political structures. Second, this course critically examines the structures of the communication systems themselves, including ownership, profit imperatives, support mechanisms such as advertising and public relations, and the ideologies and government policies that sustain these arrangements. Considering case studies ranging from traditional news and entertainment media to new digital and social media, the course provides a comprehensive survey of the major texts in this vibrant sub-field of media studies.
COMM 310: The Communication Research Experience (Falk)
In this hands-on course students will work with active researchers in the Communication Neuroscience lab at Penn to gain experience in how research works. Students will have the opportunity to interact closely with a mentor and will gain experience conceptualizing research questions, designing experiments, and collecting and analyzing data. In fall 2019, the course “field experiment” will examine how to increase voter turn-out among Penn students, but the specific research approaches taken to this topic will be driven by students' interests (e.g. in persuasion, marketing, network science, etc). Prerequisite: COMM 210, an equivalent research methods class, or permission of the instructor.
COMM 311: Peace Communication (Bruneau)
When ‘me’ and ‘you’ becomes ‘us’ and ‘them,’ a suite of psychological processes are amplified or come online. In this course, we will examine the forces that drive people to engage in intergroup conflict through the lenses of evolutionary biology and psychology, and then examine the effectiveness of communications-based interventions at easing conflict. In the first part of the course, we will learn about the theoretical work on intergroup psychology; in the second part, we will examine the specific processes that drive conflict (e.g., stereotypes, prejudice, dehumanization) and how they are measured using both explicit self-report and implicit measures (e.g., physiology, neuroimaging); in the third part, we will explore the interventions that have been demonstrated to work (and fail) to decrease intergroup conflict. No prior experience in psychology or neuroscience is required.
COMM 313: Computational Text Analysis for Communication Research (O’Donnell)
In this 'big data' era, presidents and popes tweet daily. Anyone can broadcast their thoughts and experiences through social media. Speeches, debates and events are recorded in online text archives. The resulting explosion of available textual data means that journalists and marketers summarize ideas and events by visualizing the results of textual analysis (the ubiquitous 'word cloud' just scratches the surface of what is possible). Automated text analysis reveals similarities and differences between groups of people and ideological positions. In this hands-on course students will learn how to manage large textual datasets (e.g. Twitter, YouTube, news stories) to investigate research questions. They will work through a series of steps to collect, organize, analyze and present textual data by using automated tools toward a final project of relevant interest. The course will cover linguistic theory and techniques that can be applied to textual data (particularly from the fields of corpus linguistics and natural language processing). No prior programming experience is required. Through this course students will gain skills writing Python programs to handle large amounts of textual data and become familiar with one of the key techniques used by data scientists, which is currently one of the most in-demand jobs.
COMM 318: Stories From Data: Introduction to Programming for Data Journalism (O’Donnell)
Today masses of data are available everywhere, capturing information on just about everything and anything. Related but distinct data streams about newsworthy events and issues -- including activity from social media and open data sources (eg: The Open Government Initiative) -- have given rise to a new source for and style of reporting sometimes called Data Journalism. Increasingly, news sites and information portals present visually engaging, dynamic, and interactive stories linked to the underlying data (e.g. The Guardian DataBlog). This course offers an introduction to Python programming for data analysis and visualization. Students will learn how to collect, analyze, and present various forms of data. Second, because numbers and their visualizations do not speak for themselves but require context, interpretation, and narrative, students will practice making effective stories from data and presenting them in blogs and other formats. No programming experience is required for this class.
COMM 322: History and Theory of Freedom of Expression (Marvin)
Can Donald Trump be punished for suggesting his followers might beat up journalists at rallies? Why doesn’t the law have a way to stop false tweets, especially his as President? Is money really speech so far as the First Amendment goes? Doesn’t that tilt the discussion to always favor what the rich say? Is shouting “Heil Hitler! Heil Trump!” at a performance of Fiddler on the Roof the same as crying fire falsely in a crowded theater? Can school authorities punish high schoolers for performing a Nazi salute in their prom photo? Should Alex Jones be banned from Twitter as well as Facebook? Can racist speech be banned on the Penn campus? What are the considerations to be debated in these examples? If we were going to fashion laws about speech limits all over again in our media-saturated world, would they be different from the ones we have? Does the First Amendment—invented for a print community in which most people were non-literate compared to the ultra-connected world we have today, and in which media were wholly different from those we have now—wisely apply to the world we’re in? This reading and discussion seminar examines the philosophical fundamentals that framed the First Amendment, its interpretation by the Supreme Court over time, and recurring arguments to limit or extend its protections that are reflected in current and past controversies. It also examines the advantages and problems of civil society censorship, the kind that gets people banned from social media or fired from their jobs for controversial speech, like the NFL’s threats to fire players for taking a knee. All societies make laws to limit speech. What are these limits in the United States, and are they the ones we want?
COMM 323: Contemporary Politics, Policy, and Journalism (Hunt)
This course explores modern media and their impact on government and politics. It primarily covers the post-Watergate/post-Vietnam era of journalism. Each week focuses on specific topics and areas of post-Watergate journalism, as well as current press coverage of national events over the prior week. This course gives students the opportunity to interact and discuss the intersection of the press, politics, and public policy with some of the leading practitioners in the field.
COMM 327: Critical Explorations in Global Communication (Budnitsky)
How do our smartphones relate to the housing crisis in San Francisco, labor conditions in China, respiratory diseases in Ghana, and nineteenth-century utopian visions of universal peace? This course explores these and other linkages between globalization and communication by examining how media industries, technologies, and practices impact transnational actors and issues. Course themes include the changing nature of journalism, state and corporate surveillance, the environmental impacts of digital artifacts and activities, and the commodification of the nation. While focusing on the early twenty-first century, the course also historicizes contemporary narratives of digital globalization in order to illuminate their cultural roots. Course materials draw on academic scholarship as well as videos and texts from US and international media. Students will learn to identify the roles played by media and communication in the process of globalization and to analytically employ concepts relating to global communication such as cosmopolitanism, cultural hybridity, free flow of information, neoliberalism, and technological determinism.
COMM 330 : The Hidden World of Privacy Policies (Turow)
COMM 332: Survey Research and Design (Dutwin)
Survey research is a small but rich academic field and discipline, drawing on theory and practice from many diverse fields including political science, communication, sociology, psychology, and statistics. Surveys are perhaps the most ubiquitous tool of measurement in the social sciences today. Successful practitioners develop expertise in the art and science of survey methodology, including sampling theory and practice, questionnaire instrument development and operationalization, and the analysis and reporting of survey data. Survey researchers are scientists of the method itself testing various practices by which surveys can be improved upon, as well as developing a keen understanding of the nature of error in surveys and how to control it. This course is a canvass course on survey research and design, highly experiential but also based upon introductory statistical theory and analysis.
COMM 339: Critical Perspectives in Journalism (Zelizer)
This course aims to provide students with a critical understanding of journalism. It combines theoretical perspectives on the making of news with primary source material produced by and about journalists. Students analyze theoretical material on journalism – about how news is made, shaped, and performed – alongside articles and broadcasts appearing in the media, interviews with journalists in the trade press, and professional reviews. Topics include models of journalistic practice, journalistic values and norms, gatekeeping and sourcing practices, storytelling formats in news, and ethical problems related to misrepresentation, plagiarism, and celebrity.
COMM 377: Philosophical Problems of Journalism (Romano)
This course explores the relationship between journalism and philosophy by examining particular issues in epistemology, political philosophy, ethics, and aesthetics. Topics will include: the concept of a "fact"; the role of the press in the state; whether journalists (like doctors and lawyers) operate according to specialized "professional" ethics; and the limits of journalism as a literary or visual genre. Course readings will include philosophical texts, breaking print journalism, and blogs that specialize in media issues.
COMM 378: Journalism & Public Service (Romano)
In this course we examine links between journalism and public service by scrutinizing core concepts involved, practices that sometimes put journalism and public service in conflict (e.g., investigative reporting, coverage of war), and how journalism stacks up against other forms of public service from NGO work to government employment. Beginning with a reading of Robert Coles's classic The Call of Service, we dissect the notion of the "public," assess so-called public-service journalism by reading Pulitzer-Prize-winning examples, and reflect on the news media as a political institution. Individual weeks focus on such topics as the conflict that arises when a journalist's obligation to a confidential source clashes with a duty to the judicial system, whether the business of journalism is business, how journalism and NGO work compares as public service, and whether journalism by committed political activists (such as I.F. Stone) surpasses mainstream "neutral" journalism as a form of public service.
COMM 388: Ritual Communication (Paxton)
This course explores the significance of rituals as communicative events in contemporary American culture. We will pay particular attention to the ways in which rituals contribute to the making and re-making of social groups, be they ethnic, religious, familial, or institutional. And we will also attend to the obverse: the ways in which rituals create and perpetuate boundaries between "us" and "them" and between “appropriate" and "deviant" social behavior. Issues of race, class, gender, nationality, religion, age and sexuality will be central to our exploration of how rituals function. Over the course of the semester, we will analyze individual rites of passage -- from quinceañera to funerals -- as well as rituals that mark transitions on a far larger scale such as presidential inaugurations. We will explore rituals that unfold at the local level as well as those that most of us experience only in mediated forms. Students will get hand’s on experience conducting original ethnographic fieldwork and will learn how to develop compelling research proposals.
COMM 393 Political Polling (Dutwin)
Political polls are a central feature of elections and are ubiquitously employed to understand and explain voter intentions and public opinion. This course will examine political polling by focusing on four main areas of consideration. First, what is the role of political polls in a functioning democracy? This area will explore the theoretical justifications for polling as a representation of public opinion. Second, the course will explore the business and use of political polling, including media coverage of polls, use by politicians for political strategy and messaging, and the impact polls have on elections specifically and politics more broadly. The third area will focus on the nuts and bolts of election and political polls, specifically with regard to exploring traditional questions and scales used for political measurement; the construction and considerations of likely voter models; measurement of the horse race; and samples and modes used for election polls. The course will additionally cover a fourth area of special topics, which will include exit polling, prediction markets, polling aggregation, and other topics. It is not necessary for students to have any specialized mathematical or statistical background for this course.
COMM 395: Communication and the Presidency (Eisenhower & Reich)
This course examines the vital aspect of communication as a tool of the modern Presidency. Reading and class discussions focus on case studies drawn from modern Presidential administrations (beginning with FDR) that demonstrate the elements of successful and unsuccessful Presidential initiatives and the critical factor of communication common to both. This course is also an introduction to primary research methods and to the use of primary research materials in the Presidential Library system.
COMM 397: New Media and Politics (Winneg)
This course seeks to trace the evolving relationship between new media technologies and political power, process, and change from multiple perspectives: the citizen/voter, the campaign, and the news media. Major theories of communication and persuasion are the foundation of this course. We will apply these theories to each of the above perspectives beginning with a brief history of U.S. political campaigns before the advent of the internet in presidential campaigns in 1996. From there we will take a deeper dive into the landmark changes brought on by new media technologies to mobilize, persuade, inform, and fundraise around modern presidential campaigns and the relationship between the president and the news media. Finally, we will examine issues of social media activism, including its use as a tool for social and political change in the U.S. and around the world. New media include, but are not limited to, social media, the internet, email, texting, blogging, and "Big Data."
COMM 402: The Arab Uprisings: Local and Global Representations (Kraidy)
This course explores the Arab uprisings as a battle ground where multiple narratives battle for visibility across a variety of media platforms. We will examine local and global representations of the popular movements that have swept Arab countries since December 2010, analyzing different media, styles, and modalities of representations. We will focus, among other things, on social media, political humor, graffiti, and the human body as instruments of communication, and focus on various related debates and polemics about the political impact of technology, the effectiveness of political satire, and the role of gender and sexuality in revolutionary politics. The overall approach of the course is critical/theoretical.
COMM 404: Media and Politics (Mutz)
Media and Politics will examine multiple issues specific to the past and present political media environment in the United States. Focus will be primarily, though not exclusively on the contemporary news media (as opposed to political advertising and other marketing-oriented communications). Topics will include the rise of partisan media, selective exposure, news as entertainment, etc. Reading expectations will be relatively heavy, and under the supervision of the professor, students will be expected to write a research paper on a topic not directly a part of the course material.
COMM 407: Understanding Social Networks (González-Bailón)
Digital technologies have made communication networks ubiquitous: even when we can’t really notice them, they mediate most aspects of our daily activities. Networks, however, have always been the backbone of social life: long before Facebook, Twitter, Snapchat, or other similar platforms, communication created channels for information diffusion that linked people in a myriad other ways. Through letters, commerce, or simply face to face interactions, people have always been exposed to the behavior of others. These communicative ties embed us into an invisible web of influence that we can make tangible and analyze. This course will teach you how to map those connections in the form of networks, and how to study those networks so that we can improve our understanding of social life. The goal is to help you grasp the consequences of connectivity, and how small changes in the structure of our ties can lead to big differences in how networks behave.
COMM 419: Communication, Culture & Revolution: A Global Approach (Kraidy)
This seminar explores revolutionary communication and cultural expression. Looking at revolutionary movements from a global and comparative perspective, we will examine modalities of communication through which revolutionaries—progressive and regressive, from the French Revolution to ISIS— express themselves, describe and attack incumbent regimes and other opponents, call for new ideological solidarities, and construct revolutionary political identities. Revolutionary contexts are considered as battlegrounds where multiple narratives contend for visibility. We will explore relevant debates, historical and contemporary, concerning the political impact of technology, the use of violence, and the role of gender and sexuality in revolutionary politics. We will focus on social media, digital video, political humor, graffiti, and the human body as instruments of communication. The overall approach of the seminar is theoretical, critical and global.
COMM 423: Communication and Social Influence Laboratory (Falk)
Considerable resources are devoted to constructing mass media campaigns that persuade individuals to change their behavior. In addition, individuals powerfully influence one another without even knowing it. Still, our ability to design and select optimal messages and interventions is far from perfect. This course will review investigations in social and cognitive psychology and communication sciences that attempt to circumvent the limits of introspection by using biological and implicit measures, with particular focus on neuroimaging studies of social influence and media effects.
COMM 428: Conventions, Debates and Campaigns (Eisenhower, Margolies)
Offered every four years to coincide with the U.S. presidential election cycle, this course focuses broadly on the Democratic and Republican national conventions and the post-conventions campaign lasting until election day. Seminar members will attend either one or both conventions in order to make a close study of the convention process as well as the role of the convention in launching the two major party nominees. Students will explore how political appeals are fashioned and presented; how campaign themes develop; how efforts are split between persuading the electorate versus mobilizing the party faithful; the role of political parties, non-governmental organizations (NGOs), and political action committees (PACs); how the campaigns forecast governance and serve American democracy. Students will produce comprehensive group reports on the conventions, debates, or major aspects of the unfolding campaigns.
COMM 431: Is Public Opinion the Voice of the People? (Lelkes)
Democracy relies on mechanism in which the public communicates with policy makers. This course examines the extent to which public opinion effectively represents this mechanism. We begin with historical conceptions of public opinion tracing back to ancient Athens and 18th century enlightenment thinking. We then consider the extent to which public opinion can be captured by modern day polling, or whether it only emerges after considered deliberation and discussion. We then discuss the ways in which elite rhetoric and the media move public opinion, including through the use of public opinion polls. Finally, we ask whether policymakers are actually sensitive to the voice of the people or only the voice of some of the people.
COMM 432: Digital Inequality (Ticona)
Digital information and communication technologies are intertwined with our everyday lives, from banking, to working, and dating. They’re also increasingly crucial parts of our most powerful institutions, from policing, to the welfare state, and education. This course examines the ways that these technologies combine with traditional axes of inequality like race, gender, and class in ways that may deepen social inequality. We’ll consider major approaches to understanding digital inequalities and apply them to case studies of both problems and solutions. Students will learn to critically analyze policies and programs from a variety of perspectives, and to evaluate the promise of digital technologies against their potential perils.
COMM 441: The Impact of the Internet, Social Media, & Information Technology on Democracy (Lelkes)
At the turn of the 21st century, many claimed that the internet would make the world a more democratic place. Have these prophecies borne out? We examine the effects the internet has had on democracy, looking at research that examines whether, for instance, the internet has increased or decreased inequality, polarization, and political participation. In addition to reading and discussing empirical literature, we will also test many of the theories in this course through hands-on workshops in data analysis.
COMM 439: Media Criticism (Zelizer)
Criticism has at its core an assumption of judgment about the target or performance being evaluated. Yet whose judgment is being articulated? On which basis and authority? To which ends? And with which effects? This course examines the shape of contemporary media criticism, focusing on its meaning function in different domains of popular culture (including music, television, news, and film) and the patterns by which it is produced.
COMM 459: Social Networks and the Spread of Behavior (Centola)
This course explores the nature of diffusion through social networks, the ways networks are formed and shaped by social structures, and the role they play in health behavior, public policy, and innovation adoption. Topics include: the theory of social networks; the small world model of network structure; constructing models to represent society; the social bases of the adoption of innovations and the spread of new ideas; the role of social networks in controlling changes in public opinion; the emergence of unexpected fashions, fads, and social movements; and the connection between social network models and the design of public policy interventions. Students will learn how to use the agent-based computational modeling tool "NetLogo", and they will work directly with the models to understand how to test scientific theories. We will examine the basic theory of social networks in offline, face-to-face, networks, as well as the role of online networks in spreading new ideas and behaviors through social media. Long standing debates on the effects of social networks on changing beliefs and behaviors, their impact on social change, and ethical concerns regarding their potential manipulation will be given careful consideration throughout. Students will be taught new skills that will enable them to use and develop their own agent-based models.
COMM 485: Globalization and the Music Video (Kraidy)
This seminar focuses on the music video genre to explore topical and conceptual the heart of the globalization of the media and cultural industries. After a formative period largely grounded in North America and Western Europe, the music video migrated to other parts of the world in the 1990s as a wave of privatization and liberalization engulfed national media systems worldwide. Based on a variety of scholarly and trade readings about the globalization of media and culture, the changing media and creative industries, and the music video genre itself, questions to be tackled include: What changes when a media form migrates from its original context? What does the content of music videos reveal about socio-economic and cultural change worldwide? How do music videos rearticulate gender and sexuality, and nationalism? What transnational circuits of ideas, images, and ideologies are enabled or constrained by music video?
COMM 490: Special Topics
COMM 491: Communication Internship Seminar (Haas)
(Requires approval of Undergraduate Office)
This seminar provides a scholarly counterpart for students' internships in various communication-related organizations. Through individually-selected readings, class discussion, and individual conferences, students develop their own independent research agendas which investigate aspects of their internship experience or industry. In written field notes and a final paper, students combine communication theory and practice in pursuit of their individual questions.
COMM 493: Communication Independent Study (Various Faculty)
(Requires agreement of supervising faculty member and approval of Undergraduate Office)
The independent study offers the self-motivated student an opportunity for a tailored, academically rigorous, semester-long investigation into a topic of the student's choice with faculty supervision. Students must complete and file a designated form, approved and signed by the supervising faculty member and the Associate Dean for Undergraduate Studies. This form must be received by the Undergraduate Office before the end of the first week of classes in the semester in which the independent study will be conducted. See additional requirements here.
COMM 494: Honors & Capstone Thesis (Ben-Porath/Woolf)
The senior thesis provides a capstone intellectual experience for Honors students and Communication and Public Service Program (ComPS) participants. Students conduct a primary research study on a communication-related issue over the course of two semesters. Students should consult with and arrange for a faculty supervisor no later than the summer before senior year. Students must also file a designated form and topic statement, approved and signed by the supervising faculty member, no later than the first day of class. Required of all students planning to enroll in COMM 495 or COMM 499 in the Spring. All Honors students must have a 3.5 cumulative GPA at the end of junior year for eligibility. See the Annenberg website for complete eligibility requirements.
COMM 495: ComPS Capstone Thesis (Various Faculty)
Second semester of two semester thesis course. Successful completion of COMM 494 is required for enrollment. The capstone thesis is a requirement for all Communication and Public Service Program participants. Students complete the primary research project started during COMM 494. For students graduating with a 3.5 cumulative GPA after completing COMM 495 with a grade of 3.7 or higher, the capstone thesis may be designated as a senior honors thesis in communication and public service.
COMM 498: Experimental Design (Mutz)
The main goal of this course it familiarize students with experiments, quasi experiments, population-based survey experiments and field experiments as they are widely used in the social sciences. By the end of the course, students will be expected to understand what it is about a study that allows for a strong causal inference. Whether one is reading about studies in a newspaper or reading academic journal articles, it is important to know how to distinguish convincing versus unconvincing evidence of any given claim. As a final project, students will be expected either to develop their own original experimental design or to analyze the evidence pertaining to a causal claim of their choosing based on what they have learned in class. Throughout the course of the semester, we will also consider how to deal with the issue of causality as it occurs in observational studies, and draw parallels between experimental and observational research.
COMM 499: Senior Honors Thesis (Various Faculty)
Second semester of two semester thesis course. Completion of COMM 494 with a grade of 3.3 or higher and a 3.5 cumulative GPA at the end of the Fall semester of senior year are required for enrollment. The Senior Honors Thesis provides a capstone intellectual experience for students who have demonstrated academic achievement of a superior level. Students complete the primary research project started during COMM 494.