Elihu Katz Colloquium: Sylvia Chou, National Cancer Institute
- Hybrid Event: Annenberg Room 500 & Zoom
"Challenges and Promises of Multidisciplinary Research on Health Misinformation"
About the Talk
Increased spread of misinformation has hampered public health practice, contributing to the erosion of public trust in science. To effectively mitigate the harms caused by misinformation, multidisciplinary health communication research that leverages cutting-edge social and behavioral science is needed. Dr. Chou will provide an overview of current problems in the practice of health communication, identify promising approaches and collaborative opportunities to understand and adapt to the evolving social and communication landscape. She will also discuss the NIH’s interests in supporting practice-research partnerships and full-cycle translational science, towards the goal of informing effective health communication approaches for diverse populations.
About the Speaker
Dr. Wen-Ying Sylvia Chou a Program Director in the Health Communication and Informatics Research Branch in the Behavioral Research Program at the National Cancer Institute. A prolific health communication scholar, Dr. Chou has led several NIH initiatives on the impact of the evolving communication landscape on public health and cancer control. Trained as a sociolinguist, she has expertise in mixed methods analyses of patient-provider interactions, end-of-life discourse, and personal narratives. Chou’s current research centers on health misinformation on social media and recently served as a guest editor on a special issue on health misinformation for the American Journal of Public Health (AJPH). Since 2020, she has been guiding federal COVID-19 communication efforts (including a recent detail to the Department of Health and Human Services) by applying social science to address vaccine hesitancy, foster vaccine confidence, and inform health communication during the public health crisis. Dr. Chou completed a post-doctoral fellowship with NCI’s Cancer Prevention Fellowship Program and received MS and PhD degrees in linguistics from Georgetown University, and a Master Degree in Public Health from UC Berkeley.
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