
Gerbner Fellow Lecture: Sonia Shaikh, Ph.D.
- Virtual Event
"Researching Human Beliefs and Perceptions of AI Decision-Making"
Photo credit: Lukas Blazek on Unsplash
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About the Talk:
There is intense research activity in various disciplines (e.g., communication, psychology, management) on how humans perceive, interact, and are affected by AI across various decision contexts. While this research has been helpful in starting a conversation, it paints a murky picture of people’s beliefs and perceptions of AI decision-making. This talk will discuss in depth the current state of methodological protocols used in research on AI decision-making. The focus will be on the methodological heterogeneity within experiments and surveys across studies and its links to inconsistent findings. Recommendations for improving research designs will also be presented.
About the Speaker:

Sonia Shaikh, Ph.D., Postdoctoral Fellow, Annenberg School for Communication. Sonia Jawaid Shaikh, Ph.D., is the George Gerbner Postdoctoral Fellow at the Annenberg School for Communication at the University of Pennsylvania. Dr. Shaikh’s research interests include how individuals and teams use AI-enabled and automated technology to make decisions, interact, and perform. She also investigates issues pertaining to and impact of resource scarcity and abundance on human cognition, decision-making, and behaviors. Her recent work has investigated public opinion and understanding of equity-oriented vaccine allocation schemes, the use of automated technology in making health care resource allocation decisions, the impact of gender-segregated spaces on adolescents’ perceptions of gender, and the coverage of facial recognition technology in the news media. Dr. Shaikh enjoys studying and thinking about research methods. She uses qualitative and quantitative methods in her work.
Dr. Shaikh earned her doctorate from University of Southern California in Communication. She was a short-term consultant at the World Bank in 2016. Her research work has been supported by Microsoft, the Fulbright program, and several fellowships from University of Southern California and Michigan State University. She also speaks Urdu and Italian.
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