Prof. Robert Hornik Receives Chaffee Career Achievement Award at ICA 2022

The prestigious award comes in honor of Hornik's impact on the field of health communication and of evaluating messaging campaigns' ability to drive behavior change.

Video by Shawn Kornhauser

At the 72nd annual International Communication Association Conference, recently held in Paris, Professor Robert C. Hornik, the Wilbur Schramm Professor Emeritus of Communication and Health Policy at the Annenberg School for Communication, was honored with the Steven H. Chaffee Career Achievement Award, arguably the most prestigious honor the organization bestows. 

The award was given out by Craig Scott, ICA Awards Chair and Professor in the Department of Communication Studies at University of Texas at Austin’s Moody College of Communication. The following were his remarks, which were also captured in the video above by Annenberg School Video Producer Shawn Kornhauser.

“Bob Hornik’s work is one of our field’s outstanding exemplars of engaged communication scholarship with impact on society and human lives worldwide. In his books, his participation in five monographs from the National Academy of Sciences, over 150 other publications, dozens of technical reports, multiple appearances to provide testimony to Congressional committees, over $40 million in NIH and USAID funding, and his evaluation work assessing AIDS, child survival, tobacco control, substance misuse prevention, and many other communication interventions, Dr. Hornik has done perhaps more than any one individual to shape our understanding of how to use, and how not to use, mediated communication to shape behavior in prosocial ways. 

Hornik’s work has helped define how to conduct formative research to design such efforts, as well as how to properly evaluate them. His book on Development Communication is foundational with respect to communication for social progress in less- industrialized countries; his edited volume on Public Health Campaigns is perhaps the single most valuable resource on that topic.

Dr. Hornik’s research continues to push the limits of the discipline, combining an extraordinarily ambitious task—a census of media content regarding tobacco over a five-year period—with a rolling longitudinal survey concerning tobacco-related outcomes to provide a unique picture of the influence of communication in a world of fragmented, round-the-clock media content. Please join me in congratulating

Dr. Bob Hornik this amazing body of work that we honor with the Steven H. Chaffee Career Achievement Award. Congratulations, Dr. Hornik.”